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Ashwin Balakrishnan

Ashwin Balakrishnan

Optmyzr Alumnus @ Optmyzr

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About

Highlights

About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who was previously the Senior Marketing Manager at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.

Experience

  • Senior marketing manager and team lead, Optmyzr
  • Creative director for performance marketing, GenY Medium
  • Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Articles

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Latest Articles

Author - Ashwin Balakrishnan
AMAZON ADS STRATEGY

Where Amazon Quietly Wastes Your Budget (And How to Automate the Fix)

Most Amazon advertisers don’t ignore wasted spend. They just don’t see it until it’s already accumulated.

Author - Ashwin Balakrishnan
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Ashwin Balakrishnan
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.