PAID SEARCH
GUIDE
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.
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Articles
PAID SEARCH
GUIDE
Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?
By putting Google ahead of account needs, ad reps have made PPC agencies wary of them. Here's the practitioner response.
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DATA STUDIES
The Optmyzr Study On Responsive Search Ad Performance
Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …
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OPTMYZR
UPDATES
What’s New in Optmyzr: October 2022
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OPTMYZR
UPDATES
What’s New in Optmyzr: September 2022
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OPTMYZR
UPDATES
What’s New in Optmyzr: July and August 2022
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What’s New in Optmyzr: Q2 2022
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SHOPPING CAMPAIGNS
PPC STRATEGY
How to Make Your Shopping Campaigns Profitable
Learn how to make your shopping campaigns profitable depending on the stage of your campaign.
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STRATEGY
OPTMYZR
Improve your search and shopping PPC campaigns in just 2 weeks
Ashwin Balakrishnan
CONVERSION VALUE
VALUE-BASED BIDDING
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
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OPTMYZR
PPC STRATEGY
How to Reduce Costs on your PPC Ads
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OPTMYZR
PPC STRATEGY
How to Optimize Your Smart Shopping Campaigns
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