
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.

Ashwin Balakrishnan (Optmyzr)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.
Ashwin Balakrishnan (Optmyzr)
By putting Google ahead of account needs, ad reps have made PPC agencies wary of them. Here's the practitioner response.
Ashwin Balakrishnan (Optmyzr)
Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …
Ashwin Balakrishnan (Optmyzr)
Underperforming Responsive Search Ads can create even more dissonance than their legacy counterparts. Here's how to find …
Ashwin Balakrishnan (Optmyzr)
Ashwin Balakrishnan (Optmyzr)
Ashwin Balakrishnan (Optmyzr)
Ashwin Balakrishnan (Optmyzr)
Ashwin Balakrishnan (Optmyzr)
Learn how to make your shopping campaigns profitable depending on the stage of your campaign.
Ashwin Balakrishnan (Optmyzr)
Ashwin Balakrishnan
Ashwin Balakrishnan ( Optmyzr)
Ashwin Balakrishnan (Optmyzr)
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A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
“I’m running ads, adjusting bids… so why isn’t performance improving?