PAID SEARCH
GUIDE
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.
Ashwin Balakrishnan (Optmyzr)
Articles
PAID SEARCH
GUIDE
Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?
By putting Google ahead of account needs, ad reps have made PPC agencies wary of them. Here's the practitioner response.
Ashwin Balakrishnan (Optmyzr)
DATA STUDIES
The Optmyzr Study On Responsive Search Ad Performance
Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …
Ashwin Balakrishnan (Optmyzr)
RESPONSIVE SEARCH ADS
How to Improve Responsive Search Ads Performance
Underperforming Responsive Search Ads can create even more dissonance than their legacy counterparts. Here's how to find …
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: October 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: September 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: July and August 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: Q2 2022
Ashwin Balakrishnan (Optmyzr)
SHOPPING CAMPAIGNS
PPC STRATEGY
How to Make Your Shopping Campaigns Profitable
Learn how to make your shopping campaigns profitable depending on the stage of your campaign.
Ashwin Balakrishnan (Optmyzr)
STRATEGY
OPTMYZR
Improve your search and shopping PPC campaigns in just 2 weeks
Ashwin Balakrishnan
CONVERSION VALUE
VALUE-BASED BIDDING
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
Ashwin Balakrishnan ( Optmyzr)
OPTMYZR
PPC STRATEGY
How to Reduce Costs on your PPC Ads
Ashwin Balakrishnan (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
For advertisers, Q4 goes beyond the holiday chaos.
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.
STRATEGY
GOOGLE ADS
5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)
Most PPC problems don’t start with a disaster.