PAID SEARCH
GUIDE
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.
Ashwin Balakrishnan (Optmyzr)
Articles
PAID SEARCH
GUIDE
Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?
By putting Google ahead of account needs, ad reps have made PPC agencies wary of them. Here's the practitioner response.
Ashwin Balakrishnan (Optmyzr)
DATA STUDIES
The Optmyzr Study On Responsive Search Ad Performance
Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …
Ashwin Balakrishnan (Optmyzr)
RESPONSIVE SEARCH ADS
How to Improve Responsive Search Ads Performance
Underperforming Responsive Search Ads can create even more dissonance than their legacy counterparts. Here's how to find …
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: October 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: September 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: July and August 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: Q2 2022
Ashwin Balakrishnan (Optmyzr)
SHOPPING CAMPAIGNS
PPC STRATEGY
How to Make Your Shopping Campaigns Profitable
Learn how to make your shopping campaigns profitable depending on the stage of your campaign.
Ashwin Balakrishnan (Optmyzr)
STRATEGY
OPTMYZR
Improve your search and shopping PPC campaigns in just 2 weeks
Ashwin Balakrishnan
CONVERSION VALUE
VALUE-BASED BIDDING
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
Ashwin Balakrishnan ( Optmyzr)
OPTMYZR
PPC STRATEGY
How to Reduce Costs on your PPC Ads
Ashwin Balakrishnan (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
PAID SOCIAL
EXPERT SERIES
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
As technology advances and privacy legislation evolves, Meta Ads has adapted accordingly, altering how we reach and connect with audiences on the way to accomplishing our advertising goals.
GUIDE
PAID SEARCH
Mastering Negative Keywords and Ad Targeting
Negative keywords serve as the gatekeepers of your ad campaigns, allowing you to refine your targeting and ensure your ads are displayed to the most relevant audience.
GUIDE
PAID SEARCH
Why Your Google Ads Might Not Be Working And How To Make Them Work (Expert Insights + Free Checklist)
There’s nothing more frustrating than launching a Google Ads campaign with carefully chosen budgets, precisely defined targeting, and ad copy you’re proud of, only to be met with… silence.