
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.

Ashwin Balakrishnan (Optmyzr)

Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.

Ashwin Balakrishnan (Optmyzr)

By putting Google ahead of account needs, ad reps have made PPC agencies wary of them. Here's the practitioner response.

Ashwin Balakrishnan (Optmyzr)

Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …

Ashwin Balakrishnan (Optmyzr)


Ashwin Balakrishnan (Optmyzr)


Ashwin Balakrishnan (Optmyzr)


Ashwin Balakrishnan (Optmyzr)


Ashwin Balakrishnan (Optmyzr)

Learn how to make your shopping campaigns profitable depending on the stage of your campaign.

Ashwin Balakrishnan (Optmyzr)


Ashwin Balakrishnan


Ashwin Balakrishnan ( Optmyzr)


Ashwin Balakrishnan (Optmyzr)


Ashwin Balakrishnan (Optmyzr)
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy

Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?

Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.

Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing process that helps you quickly identify and address campaign performance issues before they cost you budget or customers.