PAID SEARCH
GUIDE
Google Shopping: 6 Ways to Structure Campaigns (+Best Practices)
Here are 6 ways ecommerce and retail advertisers can set up Google Shopping campaigns to boost sales and profitability.
Ashwin Balakrishnan (Optmyzr)
Articles
PAID SEARCH
GUIDE
Google Ads Reps: Friend, Foe, or Some Third Nebulous Entity?
By putting Google ahead of account needs, ad reps have made PPC agencies wary of them. Here's the practitioner response.
Ashwin Balakrishnan (Optmyzr)
DATA STUDIES
The Optmyzr Study On Responsive Search Ad Performance
Our analysis of 13,671 Optmyzr accounts helped us better understand Responsive Search Ads. Here are our findings to help …
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: October 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: September 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: July and August 2022
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: Q2 2022
Ashwin Balakrishnan (Optmyzr)
SHOPPING CAMPAIGNS
PPC STRATEGY
How to Make Your Shopping Campaigns Profitable
Learn how to make your shopping campaigns profitable depending on the stage of your campaign.
Ashwin Balakrishnan (Optmyzr)
STRATEGY
OPTMYZR
Improve your search and shopping PPC campaigns in just 2 weeks
Ashwin Balakrishnan
CONVERSION VALUE
VALUE-BASED BIDDING
Take Your Ad Spend Further with Value-Based Bidding in Optmyzr
Ashwin Balakrishnan ( Optmyzr)
OPTMYZR
PPC STRATEGY
How to Reduce Costs on your PPC Ads
Ashwin Balakrishnan (Optmyzr)
OPTMYZR
PPC STRATEGY
How to Optimize Your Smart Shopping Campaigns
Ashwin Balakrishnan (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
The PPC Performance Question to Ask: Is This a Seasonal Dip or a True Decline?
Performance drops in PPC don’t come with explanations.
EXPERT SERIES
STRATEGY
How to Protect Your Best-Selling Products From Being Overlooked in Google Shopping
We often see Shopping accounts with thousands of products where a small selection accounts for the vast majority of revenue.
STRATEGY
2025 Optmyzr Recap: The Most Impactful Features We Shipped Last Year
AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.