Ashwin Balakrishnan
Senior Marketing Manager


About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who leads the marketing team at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

Ashwin is also the producer of “UnLevel”, Optmyzr’s video course on how to get better results using PPC automation, as well as a regular participant on Twitter’s PPC Chat.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.


  • Senior marketing manager and team lead, Optmyzr
  • Creative director for performance marketing, GenY Medium
  • Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Jul 15, 2022 Optmyzr Updates
What’s New in Optmyzr: Q2 2022
While WordStream was announcing they would deprecate the software part of their business, our product and engineering …

Ashwin Balakrishnan (Optmyzr)

Senior Marketing Manager