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Ashwin Balakrishnan

Ashwin Balakrishnan

Optmyzr Alumnus @ Optmyzr

About

Highlights

About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who was previously the Senior Marketing Manager at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.

Experience

  • Senior marketing manager and team lead, Optmyzr
  • Creative director for performance marketing, GenY Medium
  • Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Articles

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Latest Articles

Author - Ashwin Balakrishnan

What to Do With Low Search Volume Keywords in Google Ads

You add a keyword that looks perfect for your business.

Author - Ashwin Balakrishnan

2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before

Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.