Author - Ashwin Balakrishnan

Ashwin Balakrishnan

Optmyzr Alumnus @ Optmyzr

About

Highlights

Former Senior Marketing Manager at Optmyzr
“Top 50 PPC Influencer of 2022” by Marketing O’Clock
Articles on search marketing published on Wix SEO Learning Hub and Search Engine Journal
Guest podcast speaker at Rankable, Azeem Digital Asks, PPC Zone, and Opinionated SEO

About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who was previously the Senior Marketing Manager at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.

Experience

Senior marketing manager and team lead, Optmyzr
Creative director for performance marketing, GenY Medium
Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Articles

SHOPPING ADS PPC STRATEGY

How to Start Selling the Easy Way On Google Shopping

Ashwin Balakrishnan (Optmyzr)

June 9, 2020

PPC TOWN HALL GOOGLE

5 Observations on Google’s Q2 Initiatives: PPC Town Hall 10

Ashwin Balakrishnan (Optmyzr)

June 5, 2020

PPC TOWN HALL PPC STRATEGY

6 B2B Tips for PPC Marketers: PPC Town Hall 9

Ashwin Balakrishnan (Optmyzr)

May 28, 2020

PPC TOWN HALL SMART BIDDING

Google Told Us Their 6 Top Tips to Impact Smart Bidding

Ashwin Balakrishnan (Optmyzr)

May 27, 2020

BUDGETS

How to Scale Your PPC Budget While Maintaining ROAS

Ashwin Balakrishnan

May 20, 2020

PPC STRATEGY PPC TOWN HALL

7 Digital Marketing Lessons from PPC Australia: PPC Town Hall 8

Ashwin Balakrishnan (Optmyzr)

May 15, 2020

GOOGLE ADS

3 Recent Google Ads Developments Every PPC Pro Needs to Know About

Ashwin Balakrishnan (Optmyzr)

May 14, 2020

PPC STRATEGY

Google's 6 Practical Tips for PPC During a Pandemic

Ashwin Balakrishnan (Optmyzr)

May 7, 2020

OPTMYZR SEARCH ADS

5 Ways to Use Optmyzr’s Ad Text Optimization Tool During a Crisis

Ashwin Balakrishnan (Optmyzr)

April 27, 2020

PPC TOWN HALL PPC STRATEGY

10 Digital Marketing Truths to Remember: PPC Town Hall 5

Ashwin Balakrishnan (Optmyzr)

April 23, 2020

OPTMYZR PPC AUTOMATION

Rule Engine: Powerful PPC Strategies for Microsoft Ads

Ashwin Balakrishnan (Optmyzr)

April 15, 2020

PPC STRATEGY

5 Things PPC Agencies Need to Do to Survive Any Crisis

Ashwin Balakrishnan (Optmyzr)

April 14, 2020

Stay Updated with Optmyzr

You may opt out at any time. Check out our Privacy Policy

Latest Articles

PAID SEARCH STRATEGY

Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend

Running out of budget too early, leaving budget unspent, or realizing you’ve overspent at the end of the month—most PPC advertisers have dealt with at least one of these situations. Managing budgets isn’t just about setting daily limits. It’s about making sure your spend is going to the right campaigns, at the right time, without constantly checking dashboards or updating spreadsheets.

PAID SEARCH GUIDE

4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool

If you’re managing PPC budgets, you’re making decisions every day about where money should go. Should you give more budget to a campaign that’s performing well? Pull back on one that’s falling behind? Increase spend now, or wait a few more days?