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Ashwin Balakrishnan

Ashwin Balakrishnan

Senior Marketing Manager @ Optmyzr

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About

Highlights

About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who was previously the Senior Marketing Manager at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.

Experience

  • Senior marketing manager and team lead, Optmyzr
  • Creative director for performance marketing, GenY Medium
  • Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Articles

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Latest Articles

Author - Ashwin Balakrishnan
AMAZON ADS GUIDE

Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)

Most performance issues on Amazon don’t start where you expect them to. There’s no clear drop. No moment where things suddenly go wrong. Instead, the account keeps running, targets still look intact, campaigns still deliver. But underneath that, the math starts to shift.

Author - Ashwin Balakrishnan
PAID SEARCH DATA STUDIES

We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.

When you track 21,425 Google Ads accounts across five consecutive quarters, patterns emerge that you simply cannot see from inside a single account. Some of those patterns confirm what experienced advertisers already suspected. Others are genuinely surprising. This is what the data from our State of Google Ads Q1 2026 Benchmark Report showed.

Author - Ashwin Balakrishnan
DATA STUDIES EXPERT SERIES

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.