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Ashwin Balakrishnan

Ashwin Balakrishnan

Optmyzr Alumnus @ Optmyzr

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About

Highlights

About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who was previously the Senior Marketing Manager at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.

Experience

  • Senior marketing manager and team lead, Optmyzr
  • Creative director for performance marketing, GenY Medium
  • Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Articles

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Latest Articles

Author - Ashwin Balakrishnan
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Ashwin Balakrishnan
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions: