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Ashwin Balakrishnan

Ashwin Balakrishnan

Senior Marketing Manager @ Optmyzr

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About

Highlights

About Ashwin Balakrishnan
Ashwin Balakrishnan is a versatile digital marketer and strategist who was previously the Senior Marketing Manager at Optmyzr. His mission is to help PPC advertisers navigate the operational and strategic changes required to keep running high-performing Google Ads campaigns.

In 2023, he was named by Marketing O’Clock as one of the 50 most influential people in PPC.

Experience

  • Senior marketing manager and team lead, Optmyzr
  • Creative director for performance marketing, GenY Medium
  • Director of search marketing and content, Phenom/My Ally

Areas of Expertise
Search Engine Marketing, Search Engine Optimization, Search Engine Advertising, PPC Advertising, Google Ads Automation, Digital Marketing, Content Marketing, Copywriting

Articles

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Latest Articles

Author - Ashwin Balakrishnan
TIPS & STRATEGIES PAID SEARCH

8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules

Google Ads Automated Rules work fine until you need them to do something more than check one number against another. And in most real PPC accounts, that moment comes fast.

Author - Ashwin Balakrishnan
TIPS & STRATEGIES PAID SEARCH

Why (And How) Optmyzr’s AI Beats ChatGPT and Claude at Managing Google Ads

The problem with using ChatGPT to manage Google Ads isn’t that it doesn’t understand PPC. It does. The problem is it doesn’t understand your PPC account.

Author - Ashwin Balakrishnan
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, and Scripts?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.