
Use New Customer Acquisition in Google Ads Without Hurting ROAS
Save your Google Ads budget for New Customer Acquisition. Learn how to maximize performance without hurting your ROAS.

Benjamin Ackermann (SavvyRevenue)
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A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
“I’m running ads, adjusting bids… so why isn’t performance improving?