Articles
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters
When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.
The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters
When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.