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Senior Google Ads Specialist @ WebSavvy

About

Casey Gill is an experienced digital marketing professional with global expertise in helping companies grow through both paid and organic search. She has worked across B2C and B2B sectors—from nimble startups to SMEs and large corporations—bringing a strategic, data-informed approach to every challenge.

As a proud member of the deaf and hard of hearing community, Casey is also a passionate advocate for accessibility and inclusivity in the digital space.

Over the course of her career, Casey has:

  • Worked at a startup .com during the early days of eCommerce
  • Relocated from the US to Europe to expand a unique business model
  • Pitched the value of online shopping to major brands before eCommerce went mainstream
  • Been selected as one of the first eCommerce specialists in the US to work with Google
  • Launched one of the earliest third-party retail partnerships with Amazon.com
  • Co-founded and helped launch an ethical childrenswear website in the UK
  • Built deep experience as a buyer and merchandiser, with a strong grasp of margins
  • Trained as a RYT300 certified yoga instructor at Yoga Darshanam in Mysore, India, while living in Dubai
  • Designed and ran her own yoga studio in the UK, hosting internationally renowned teachers
  • Been featured in OM Yoga Magazine’s Amazing Spaces and recognized as a top yoga studio
  • Promoted wellness through biophilic design and interior landscaping for blue-chip clients in London
  • Provided on-demand tech support for both Macs and PCs
  • Run her own freelance digital marketing consultancy
  • Worked at digital marketing agencies in the UK and Australia
  • Accumulated significant international experience across the US, UK, Europe, UAE, and Australia

Casey has worked with Google Ads since 2000 and brings additional expertise in on-page SEO, conversion rate optimisation (CRO), strategic planning, business development, social media marketing, copywriting, as well as product merchandising and buying.

Articles

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Latest Articles

Author - Casey Gill

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.

Author - Casey Gill

Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

Author - Casey Gill

The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters

When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.