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Senior Google Ads Specialist @ WebSavvy

About

Casey Gill is an experienced digital marketing professional with global expertise in helping companies grow through both paid and organic search. She has worked across B2C and B2B sectors—from nimble startups to SMEs and large corporations—bringing a strategic, data-informed approach to every challenge.

As a proud member of the deaf and hard of hearing community, Casey is also a passionate advocate for accessibility and inclusivity in the digital space.

Over the course of her career, Casey has:

  • Worked at a startup .com during the early days of eCommerce
  • Relocated from the US to Europe to expand a unique business model
  • Pitched the value of online shopping to major brands before eCommerce went mainstream
  • Been selected as one of the first eCommerce specialists in the US to work with Google
  • Launched one of the earliest third-party retail partnerships with Amazon.com
  • Co-founded and helped launch an ethical childrenswear website in the UK
  • Built deep experience as a buyer and merchandiser, with a strong grasp of margins
  • Trained as a RYT300 certified yoga instructor at Yoga Darshanam in Mysore, India, while living in Dubai
  • Designed and ran her own yoga studio in the UK, hosting internationally renowned teachers
  • Been featured in OM Yoga Magazine’s Amazing Spaces and recognized as a top yoga studio
  • Promoted wellness through biophilic design and interior landscaping for blue-chip clients in London
  • Provided on-demand tech support for both Macs and PCs
  • Run her own freelance digital marketing consultancy
  • Worked at digital marketing agencies in the UK and Australia
  • Accumulated significant international experience across the US, UK, Europe, UAE, and Australia

Casey has worked with Google Ads since 2000 and brings additional expertise in on-page SEO, conversion rate optimisation (CRO), strategic planning, business development, social media marketing, copywriting, as well as product merchandising and buying.

Articles

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Latest Articles

Author - Casey Gill

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Casey Gill

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions:

Author - Casey Gill

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.