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Senior Google Ads Specialist @ WebSavvy

About

Casey Gill is an experienced digital marketing professional with global expertise in helping companies grow through both paid and organic search. She has worked across B2C and B2B sectors—from nimble startups to SMEs and large corporations—bringing a strategic, data-informed approach to every challenge.

As a proud member of the deaf and hard of hearing community, Casey is also a passionate advocate for accessibility and inclusivity in the digital space.

Over the course of her career, Casey has:

  • Worked at a startup .com during the early days of eCommerce
  • Relocated from the US to Europe to expand a unique business model
  • Pitched the value of online shopping to major brands before eCommerce went mainstream
  • Been selected as one of the first eCommerce specialists in the US to work with Google
  • Launched one of the earliest third-party retail partnerships with Amazon.com
  • Co-founded and helped launch an ethical childrenswear website in the UK
  • Built deep experience as a buyer and merchandiser, with a strong grasp of margins
  • Trained as a RYT300 certified yoga instructor at Yoga Darshanam in Mysore, India, while living in Dubai
  • Designed and ran her own yoga studio in the UK, hosting internationally renowned teachers
  • Been featured in OM Yoga Magazine’s Amazing Spaces and recognized as a top yoga studio
  • Promoted wellness through biophilic design and interior landscaping for blue-chip clients in London
  • Provided on-demand tech support for both Macs and PCs
  • Run her own freelance digital marketing consultancy
  • Worked at digital marketing agencies in the UK and Australia
  • Accumulated significant international experience across the US, UK, Europe, UAE, and Australia

Casey has worked with Google Ads since 2000 and brings additional expertise in on-page SEO, conversion rate optimisation (CRO), strategic planning, business development, social media marketing, copywriting, as well as product merchandising and buying.

Articles

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Latest Articles

Author - Casey Gill

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Casey Gill

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.

Author - Casey Gill

What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical

The median Google Ads advertiser is seeing a 4.64% click-through rate, up 8.62% year-over-year. That’s the honest answer, and if you stop reading here, you now know more than most of the “2–6% is normal” advice floating around.