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Senior Google Ads Specialist @ WebSavvy

About

Casey Gill is an experienced digital marketing professional with global expertise in helping companies grow through both paid and organic search. She has worked across B2C and B2B sectors—from nimble startups to SMEs and large corporations—bringing a strategic, data-informed approach to every challenge.

As a proud member of the deaf and hard of hearing community, Casey is also a passionate advocate for accessibility and inclusivity in the digital space.

Over the course of her career, Casey has:

  • Worked at a startup .com during the early days of eCommerce
  • Relocated from the US to Europe to expand a unique business model
  • Pitched the value of online shopping to major brands before eCommerce went mainstream
  • Been selected as one of the first eCommerce specialists in the US to work with Google
  • Launched one of the earliest third-party retail partnerships with Amazon.com
  • Co-founded and helped launch an ethical childrenswear website in the UK
  • Built deep experience as a buyer and merchandiser, with a strong grasp of margins
  • Trained as a RYT300 certified yoga instructor at Yoga Darshanam in Mysore, India, while living in Dubai
  • Designed and ran her own yoga studio in the UK, hosting internationally renowned teachers
  • Been featured in OM Yoga Magazine’s Amazing Spaces and recognized as a top yoga studio
  • Promoted wellness through biophilic design and interior landscaping for blue-chip clients in London
  • Provided on-demand tech support for both Macs and PCs
  • Run her own freelance digital marketing consultancy
  • Worked at digital marketing agencies in the UK and Australia
  • Accumulated significant international experience across the US, UK, Europe, UAE, and Australia

Casey has worked with Google Ads since 2000 and brings additional expertise in on-page SEO, conversion rate optimisation (CRO), strategic planning, business development, social media marketing, copywriting, as well as product merchandising and buying.

Articles

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Latest Articles

Author - Casey Gill

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

Author - Casey Gill

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.

Author - Casey Gill

SMX Munich 2026: PPC Conversations Worth Having


SMX Munich 2026 is one of those conferences where you walk in with a handful of questions and leave with a longer list of them. That’s not a complaint — it’s genuinely the point.