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Founder @ Ads By Cory

About

With over two decades of experience mastering pay‑per‑click (PPC) advertising, Cory Lindholm is the founder of Ads By Cory, a data‑driven Google Ads and Bing Ads consultancy offering account audits, strategy consulting, and agency training. Noted as one of the top 50 most influential PPC experts in 2024, Cory specializes in advanced analytics, seasonality insights, and predictive modeling to consistently maximize ROI for clients.

A frequent guest on PPC Town Hall, Cory led a deep‑dive conversation on performing data analysis that uncovers actionable insights across metrics and campaign performance trends. In addition to consulting, Cory publishes thought leadership on topics including CRM-driven PPC targeting and leveraging first‑party data amid the phase‑out of third‑party cookies.

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Latest Articles

Author - Cory Lindholm
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Cory Lindholm
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions:

Author - Cory Lindholm
PAID SEARCH EXPERT SERIES

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.