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Founder @ Ads By Cory

About

With over two decades of experience mastering pay‑per‑click (PPC) advertising, Cory Lindholm is the founder of Ads By Cory, a data‑driven Google Ads and Bing Ads consultancy offering account audits, strategy consulting, and agency training. Noted as one of the top 50 most influential PPC experts in 2024, Cory specializes in advanced analytics, seasonality insights, and predictive modeling to consistently maximize ROI for clients.

A frequent guest on PPC Town Hall, Cory led a deep‑dive conversation on performing data analysis that uncovers actionable insights across metrics and campaign performance trends. In addition to consulting, Cory publishes thought leadership on topics including CRM-driven PPC targeting and leveraging first‑party data amid the phase‑out of third‑party cookies.

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Latest Articles

Author - Cory Lindholm
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Cory Lindholm
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Cory Lindholm
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.