Dale Broadhead
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About
This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.
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Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.
If you manage Google Ads, you have probably seen the warning by now. Starting August 17, 2026, and rolling out over several weeks, Google is changing how target-based bidding behaves when campaigns are limited by budget.
4 Amazon Budget Pacing Problems That Wreck Your Month-End (and How to Solve Them)
Few things rattle an advertiser like checking an account mid-cycle and finding the Amazon ads budget has blown past where it should be, or drifted so far off pace that the targets are already out of reach.
Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.
If you manage Google Ads, you have probably seen the warning by now. Starting August 17, 2026, and rolling out over several weeks, Google is changing how target-based bidding behaves when campaigns are limited by budget.