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Diana-Alina Aldea

Diana-Alina Aldea

PPC Team Leader @ Creatopy

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About

Diana-Alina Aldea is a PPC Team Leader at Creatopy, the ad design automation platform.

She has over six years of experience in the PPC field, and a lot of conducted experiments in her back pocket. She loves testing new things on Google Ads, as well as on paid social. Her motto is: ‘A test a day keeps bad performance away’. She has also been named one of the top 50 influential PPCers of 2022 by Marketing O’Clock.

Also, a smile on the PPC battlefield didn’t hurt anyone, so she makes sure to proudly wear it every day.

Articles

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Latest Articles

Author - Diana-Alina Aldea
AMAZON ADS GUIDE

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

Author - Diana-Alina Aldea
PAID SEARCH EXPERT SERIES DATA STUDIES

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.

Author - Diana-Alina Aldea
PAID SEARCH

SMX Munich 2026: PPC Conversations Worth Having


SMX Munich 2026 is one of those conferences where you walk in with a handful of questions and leave with a longer list of them. That’s not a complaint — it’s genuinely the point.