Use Cases
    Capabilities
    Roles
Diana-Alina Aldea

Diana-Alina Aldea

PPC Team Leader @ Creatopy

Twitter

About

Diana-Alina Aldea is a PPC Team Leader at Creatopy, the ad design automation platform.

She has over six years of experience in the PPC field, and a lot of conducted experiments in her back pocket. She loves testing new things on Google Ads, as well as on paid social. Her motto is: ‘A test a day keeps bad performance away’. She has also been named one of the top 50 influential PPCers of 2022 by Marketing O’Clock.

Also, a smile on the PPC battlefield didn’t hurt anyone, so she makes sure to proudly wear it every day.

Articles

Stay Updated with Optmyzr

Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.

You may opt out at any time. Check out our Privacy Policy

Latest Articles

Author - Diana-Alina Aldea
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Diana-Alina Aldea
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions:

Author - Diana-Alina Aldea
PAID SEARCH EXPERT SERIES

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.