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Diana-Alina Aldea

Diana-Alina Aldea

PPC Team Leader @ Creatopy

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About

Diana-Alina Aldea is a PPC Team Leader at Creatopy, the ad design automation platform.

She has over six years of experience in the PPC field, and a lot of conducted experiments in her back pocket. She loves testing new things on Google Ads, as well as on paid social. Her motto is: ‘A test a day keeps bad performance away’. She has also been named one of the top 50 influential PPCers of 2022 by Marketing O’Clock.

Also, a smile on the PPC battlefield didn’t hurt anyone, so she makes sure to proudly wear it every day.

Articles

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Latest Articles

Author - Diana-Alina Aldea
STRATEGY PAID SOCIAL

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.

Author - Diana-Alina Aldea
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

Author - Diana-Alina Aldea
STRATEGY

The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters

When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.