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Diana-Alina Aldea

Diana-Alina Aldea

PPC Team Leader @ Creatopy

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About

Diana-Alina Aldea is a PPC Team Leader at Creatopy, the ad design automation platform.

She has over six years of experience in the PPC field, and a lot of conducted experiments in her back pocket. She loves testing new things on Google Ads, as well as on paid social. Her motto is: ‘A test a day keeps bad performance away’. She has also been named one of the top 50 influential PPCers of 2022 by Marketing O’Clock.

Also, a smile on the PPC battlefield didn’t hurt anyone, so she makes sure to proudly wear it every day.

Articles

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Latest Articles

Author - Diana-Alina Aldea
PAID SEARCH EXPERT SERIES GUIDE

Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.

Why budget-capped campaigns beat their targets—and why adjusting the target is only step one.

Author - Diana-Alina Aldea
AMAZON ADS STRATEGY

How to Automate Amazon PPC Reporting Without Losing Control

Amazon just admitted something a lot of PPC managers already knew. In June 2026, Amazon Ads rolled out unified reporting across its ad console, and the whole point was speed. Amazon says the new system cuts report build time “from hours down to minutes”. That’s a big admission from a platform that used to expect advertisers to stitch together separate Sponsored Ads and DSP reports by hand.

Author - Diana-Alina Aldea
AMAZON ADS STRATEGY

3 Layers of Monitoring That Catch Amazon PPC Problems Before They Cost You

Most Amazon performance drops don’t come as a surprise. They become a surprise because you discover them too late.