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Diana-Alina Aldea

Diana-Alina Aldea

PPC Team Leader @ Creatopy

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About

Diana-Alina Aldea is a PPC Team Leader at Creatopy, the ad design automation platform.

She has over six years of experience in the PPC field, and a lot of conducted experiments in her back pocket. She loves testing new things on Google Ads, as well as on paid social. Her motto is: ‘A test a day keeps bad performance away’. She has also been named one of the top 50 influential PPCers of 2022 by Marketing O’Clock.

Also, a smile on the PPC battlefield didn’t hurt anyone, so she makes sure to proudly wear it every day.

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Latest Articles

Author - Diana-Alina Aldea
PAID SEARCH STRATEGY

Google Ads for BFCM 2026: What 4,200+ Accounts Reveal

Two things were true during the three weeks around BFCM: the four-day Black Friday-to-Cyber Monday window had the highest click costs, but it also had the highest conversion rates, in the same account, on the same products.

Author - Diana-Alina Aldea
PAID SEARCH DATA STUDIES EXPERT SERIES

Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts

There’s a lot of excitement right now about AI and automation saving advertisers time. We wanted to know what’s actually happening today: where the manual work really lives inside Google Ads, and how much of it there still is.