STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is PPC’s toughest test, but the real win is carrying those lessons into Q1–Q3. Here’s how to analyze holiday …
Disha (Optmyzr)
Articles
GUIDE
6 Powerful Optmyzr Workflows Used By Top Agencies to Deliver Consistent Growth
Proven ways to integrate Optmyzr into your agency to automate tasks, scale fast, and boost results
Disha (Optmyzr)
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
Here's how to fix common Google Ads location targeting mistakes, cut wasted spend, and focus budget on regions that …
Disha
STRATEGY
GOOGLE ADS
5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)
PPC managers often vent about Google Ads struggles. Here are 5 common ones and how Optmyzr helps solve them.
Disha (Optmyzr)
STRATEGY
GOOGLE ADS
5 Underrated Google Ads Optimizations (That You Can Automate with Optmyzr)
Running Google Ads? Don’t miss these 5 underrated optimizations you can automate with Optmyzr.
Disha (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is the season when most campaigns face their toughest test.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Every year, like clockwork, Google and Microsoft encourage advertisers to use seasonality bid adjustments during Black Friday and Cyber Monday (BFCM).