STRATEGY
MICROSOFT ADS
How to Use LinkedIn Targeting in Microsoft Ads (Without Paying LinkedIn CPCs)
Reach B2B decision-makers using LinkedIn audience targeting in Microsoft Ads and test professional segments across …
Disha (Optmyzr)
Articles
STRATEGY
The PPC Performance Question to Ask: Is This a Seasonal Dip or a True Decline?
Learn how to spot seasonal PPC dips vs real performance declines using trends, segmentation, and seasonality analysis.
Disha (Optmyzr)
STRATEGY
2025 Optmyzr Recap: The Most Impactful Features We Shipped Last Year
A recap of Optmyzr’s biggest 2025 updates: AI-powered insights, better PMax control, smarter feeds, budgets, and …
Disha (Optmyzr)
STRATEGY
PPC Data Tracking: What Breaks, Why it Breaks, and What to Do?
Learn how top PPC experts track data across platforms and discover how Optmyzr helps you simplify reporting, automate …
Disha (Optmyzr)
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is PPC’s toughest test, but the real win is carrying those lessons into Q1–Q3. Here’s how to analyze holiday …
Disha (Optmyzr)
GUIDE
6 Powerful Optmyzr Workflows Used By Top Agencies to Deliver Consistent Growth
Proven ways to integrate Optmyzr into your agency to automate tasks, scale fast, and boost results
Disha (Optmyzr)
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
Here's how to fix common Google Ads location targeting mistakes, cut wasted spend, and focus budget on regions that …
Disha
STRATEGY
GOOGLE ADS
5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)
PPC managers often vent about Google Ads struggles. Here are 5 common ones and how Optmyzr helps solve them.
Disha (Optmyzr)
STRATEGY
GOOGLE ADS
5 Underrated Google Ads Optimizations (That You Can Automate with Optmyzr)
Running Google Ads? Don’t miss these 5 underrated optimizations you can automate with Optmyzr.
Disha (Optmyzr)
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Latest Articles
STRATEGY
MICROSOFT ADS
How to Use LinkedIn Targeting in Microsoft Ads (Without Paying LinkedIn CPCs)
Are LinkedIn Ads worth it for B2B in 2025? It’s a fair question, and judging by some recent Reddit threads, it’s one a lot of advertisers are still wrestling with.
STRATEGY
The PPC Performance Question to Ask: Is This a Seasonal Dip or a True Decline?
Performance drops in PPC don’t come with explanations.
EXPERT SERIES
STRATEGY
How to Protect Your Best-Selling Products From Being Overlooked in Google Shopping
We often see Shopping accounts with thousands of products where a small selection accounts for the vast majority of revenue.