STRATEGY
PAID SEARCH
Why Your Google Ads CPC Spiked Overnight (And How to Prevent It)
Wondering why your Google Ads CPCs shot up without warning? We break down what triggers sudden spikes and how to prevent …
Disha Mod (Optmyzr)
Articles
GUIDE
AMAZON ADS
How to Lower ACoS with the Right Amazon Bid Type
Struggling with ACoS? Learn how Amazon bidding types: Up & Down, Down Only, Fixed, can help you hit your goals without …
Disha Mod (Optmyzr)
GUIDE
8 Common Amazon Ads Mistakes (And How to Fix Them)
Learn 8 common Amazon Ads mistakes and how to fix them with clearer structure, better targeting, and smarter automation …
Disha Mod (Optmyzr)
PAID SEARCH
TIPS & STRATEGIES
Google Listened: 5 PMax Fixes That Solved the Gaps We Found in 24,702 Campaigns
See how Google’s 2025 PMax updates fix major gaps from our 2024 study, like channel blindness, asset clarity, and budget …
Disha Mod (Optmyzr)
TIPS & STRATEGIES
PAID SEARCH
Google Ads Keywords Not Converting? How to Diagnose, Fix, or Pause Them
If your Google Ads keywords aren’t converting, don’t rush to pause them. Here’s when to optimize, wait, or pull the …
Disha Mod (Optmyzr)
GUIDE
PAID SOCIAL
How to Launch Social Media Campaigns Faster and Beat the Trend Cycle
Stop missing out on trends! Launch social media campaigns faster with automation, smarter targeting, and better tools.
Disha Mod (Optmyzr)
GUIDE
AMAZON ADS
The 4-Part Amazon Ads Strategy to Drive Real Profit and Scale With Confidence
Learn how to optimize listings, choose the right keywords, structure campaigns effectively, and continuously improve …
Disha Mod (Optmyzr)
TIPS & STRATEGIES
AMAZON ADS
How to Optimize Your Amazon Listings to Boost Ad Performance
Amazon Ads need strong listings to succeed. Learn how listing quality impacts performance and how to optimize it.
Disha Mod (Optmyzr)
GUIDE
PAID SEARCH
Why Layering Automation on Native Bidding Can Outperform Proprietary Systems
See why layering automation on native bidding is the smarter choice over proprietary algorithms to drive better PPC …
Disha Mod (Optmyzr)
PAID SEARCH
TIPS & STRATEGIES
Ecommerce PPC Experts Reveal the Biggest Mistakes Holding You Back in 2025
Leading PPC experts uncover the top mistakes advertisers are making in 2025 and what you can do to stay ahead.
Disha Mod (Optmyzr)
PAID SEARCH
GUIDE
The Secret to Lower CPCs and Higher Conversions: PPC Bid Management Explained
Discover PPC bid strategies, when to use them, and how to optimize bids for better ROI.
Disha Mod (Optmyzr)
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Latest Articles
STRATEGY
PAID SEARCH
Why Your Google Ads CPC Spiked Overnight (And How to Prevent It)
A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.
GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
“I’m running ads, adjusting bids… so why isn’t performance improving?