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Disha

Disha

Content Marketer @ Optmyzr

About

Disha Mod is a content marketer at Optmyzr, where she turns customer insights, product expertise, and industry conversations into practical, search-aligned content for performance marketers and agencies.

She works closely with cross-functional teams and supports content distribution to ensure each piece reaches the right audience.

Articles

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Latest Articles

Author - Disha
AMAZON ADS STRATEGY

Where Amazon Quietly Wastes Your Budget (And How to Automate the Fix)

Most Amazon advertisers don’t ignore wasted spend. They just don’t see it until it’s already accumulated.

Author - Disha
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Disha
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.