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Disha

Disha

Content Marketer @ Optmyzr

About

Disha Mod is a content marketer at Optmyzr, where she turns customer insights, product expertise, and industry conversations into practical, search-aligned content for performance marketers and agencies.

She works closely with cross-functional teams and supports content distribution to ensure each piece reaches the right audience.

Articles

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Latest Articles

Author - Disha
PAID SEARCH DATA STUDIES EXPERT SERIES

How Amazon Prime Day Affects Google Ads Performance (Data From 22,034 Accounts)

Amazon Prime Day isn’t a Google event. There’s no banner in the interface, no seasonality preset, no official guidance. Yet every July, Google Ads advertisers who have never opened a Seller Central account watch the ground shift under them. A massive external signal reshapes the Google Ads auction floor in a matter of days.

Author - Disha
PAID SEARCH TIPS & STRATEGIES

Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each

Google Ads MCP is a comfortable territory if you’re technically inclined. It requires developer credentials and some familiarity with Python or cloud infrastructure, but gives you direct, flexible access to the Google Ads API.

Author - Disha
AMAZON ADS TIPS & STRATEGIES

Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)

Amazon seller threads on Reddit are full of genuinely useful ACOS advice, with real accounts, real numbers, real lessons from advertisers who’ve been through it.