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Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

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About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

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Latest Articles

Author - Fraser Andrews
STRATEGY PAID SEARCH

Optmyzr Sidekick: A PPC Agent Built for Your Workflow

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can end up spending too much time switching views, retracing steps, or searching for the right next action.

Author - Fraser Andrews
AMAZON ADS GUIDE

Managing Multiple Amazon Ads Accounts? Here’s How to Monitor Performance in One Place

I recently came across an article ranking must-track Amazon ads metrics. Conversions topped the list for agency clients (no surprise there).