Use Cases
    Capabilities
    Roles
Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

Twitter

About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

Articles

Stay Updated with Optmyzr

Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.

You may opt out at any time. Check out our Privacy Policy

Latest Articles

Author - Fraser Andrews
AMAZON ADS GUIDE

Why Your Amazon ACoS Looks Fine—But Profit Is Still Declining (And How to Diagnose It)

Your ad spend has been climbing up for weeks, profit margin is getting tighter.

Author - Fraser Andrews
AMAZON ADS GUIDE

Why Amazon Spend Goes Off-Track Before You Notice (And How to Catch It Early)

You check your Amazon campaigns on one fine morning. At first glance, things look healthy. ACoS hasn’t moved much. Conversions are still coming in, and daily spend sits roughly where you expect it.

Author - Fraser Andrews
AMAZON ADS GUIDE

The Silent Budget Leak: Why Your Amazon Ads Budget Keeps Leaking (And How to Stop Non-Converting ASIN Spend Early)

Most Amazon accounts do not unravel overnight. At a glance, everything can look healthy. Impressions stay steady, clicks keep coming in, and campaigns spend more or less as planned.