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Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

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About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

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Latest Articles

Author - Fraser Andrews
GUIDE AMAZON ADS

Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)

Most advertisers set a target ACoS and have a clear idea of what “good” should look like on paper. That is, until performance starts to shift.

Author - Fraser Andrews
GUIDE

How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control

Running campaigns across Google, Microsoft, Facebook, Amazon, LinkedIn, and other ad platforms feels less like marketing and more like managing a dozen open browser tabs.

Author - Fraser Andrews
EXPERT SERIES PAID SEARCH

Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead

Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.