
Google Ads Account Structure: Why Is It So Important & How to Build an Impressive Structure
A good account structure is crucial when running Google Ads. Learn how to build one.

Fraser Andrews (HDY Agency)
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Running campaigns across Google, Microsoft, Facebook, Amazon, and others feels less like marketing and more like managing a dozen open browser tabs.
When you’re moving from one PPC platform to another, the trial period is your best chance to see if the tool is truly worth it.
In 2024, we studied over 17,000 Google Ads accounts across different industries and spend levels to answer a simple question: Does Optimization Score really matter?