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Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

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About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

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Latest Articles

Author - Fraser Andrews
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Fraser Andrews
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Fraser Andrews
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.