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Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

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About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

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Latest Articles

Author - Fraser Andrews
PAID SEARCH STRATEGY

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.

Most PPC teams aren’t debating whether to use AI anymore. The question is which one, and whether the difference is worth switching, paying for another subscription, or convincing your team to change tools.

Author - Fraser Andrews
PAID SEARCH GUIDE

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

Author - Fraser Andrews
AMAZON ADS

How to Show the Real Business Impact of Amazon PPC (Not Just ACOS)

If you’ve run Amazon PPC campaigns for a while, you’ve probably been asked the same question again and again: “What’s the ACOS?”