EXPERT SERIES
GOOGLE ADS
Google Ads Account Structure: Why Is It So Important & How to Build an Impressive Structure
A good account structure is crucial when running Google Ads. Learn how to build one.
Fraser Andrews (HDY Agency)
Articles
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Latest Articles
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is the season when most campaigns face their toughest test.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Every year, like clockwork, Google and Microsoft encourage advertisers to use seasonality bid adjustments during Black Friday and Cyber Monday (BFCM).