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Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

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About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

Articles

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Latest Articles

Author - Fraser Andrews
AMAZON ADS STRATEGY

Where Amazon Quietly Wastes Your Budget (And How to Automate the Fix)

Most Amazon advertisers don’t ignore wasted spend. They just don’t see it until it’s already accumulated.

Author - Fraser Andrews
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Fraser Andrews
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.