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Fraser Andrews

Fraser Andrews

Head of Paid Media @ HDY Agency

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About

Fraser Andrews is the Head of Paid Media at HDY Agency. He has worked in paid media for six years, working on client strategy and optimization across a range of industries.

When he’s not at work, he loves spending time with his family and getting behind a pottery wheel.

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Latest Articles

Author - Fraser Andrews
AMAZON ADS GUIDE

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

Author - Fraser Andrews
PAID SEARCH EXPERT SERIES DATA STUDIES

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.

Author - Fraser Andrews
PAID SEARCH

SMX Munich 2026: PPC Conversations Worth Having


SMX Munich 2026 is one of those conferences where you walk in with a handful of questions and leave with a longer list of them. That’s not a complaint — it’s genuinely the point.