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Frederick Vallaeys

Frederick Vallaeys

Co-founder & CEO @ Optmyzr

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About

Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.

Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published Unlevel the Playing Field: The Biggest Mindshift in PPC History in 2022 and Digital Marketing in an AI World: Futureproofing Your PPC Agency in 2019.

He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.

Articles

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Latest Articles

Author - Frederick Vallaeys
AMAZON ADS GUIDE

Amazon Ads Automation Is Not A Safety Net: How To Prevent Budget Waste Before It Snowballs

There’s an old story about a man who hired a very fast horse to deliver his letters. The horse was excellent and covered ground in half the time. The only problem was that nobody had told the horse where to go, so it just ran — very efficiently, very quickly — in completely the wrong direction.

Author - Frederick Vallaeys
AMAZON ADS GUIDE

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

Author - Frederick Vallaeys
PAID SEARCH EXPERT SERIES DATA STUDIES

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.