Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value in 2025.
Frederick Vallaeys (Optmyzr)
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Frederick Vallaeys (Optmyzr)
Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.
Frederick Vallaeys (Optmyzr)
A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.
Frederick Vallaeys (Optmyzr)
Optmyzr study finds PMax often cannibalizes Search—even exact matches. Learn how to protect your campaign performance.
Frederick Vallaeys (Optmyzr)
Use ChatGPT to spot trends in your PPC data, forecast performance, and optimize ad spend based on real seasonal …
Frederick Vallaeys (Optmyzr)
Amazon Ads data is delayed. Our study shows why waiting 14 days can mean smarter, more profitable decisions.
Frederick Vallaeys (Optmyzr)
RetroEdit™ lets you adjust past PPC metrics, improving conversions, lowering CPC, and rewriting campaign history.
Frederick Vallaeys (Optmyzr)
Black Friday outperforms Cyber Monday in Google Ads conversion value. Optmyzr’s data reveals key insights for smarter ad …
Frederick Vallaeys (Optmyzr)
This data-backed guide shows how to use exact, phrase, and broad match types in Google Ads to optimize spend and boost …
Frederick Vallaeys (Optmyzr)
Here are 5 effective ways to safeguard your Performance Max campaigns.
Frederick Vallaeys (Optmyzr)
No advertiser wants to spend over the odds. But since Google controls auction dynamics, you must protect your accounts.
Frederick Vallaeys (Optmyzr)
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Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.
Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing process that helps you quickly identify and address campaign performance issues before they cost you budget or customers.
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.
