Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value in 2025.
Frederick Vallaeys (Optmyzr)
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Frederick Vallaeys (Optmyzr)
Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.
Frederick Vallaeys (Optmyzr)
A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.
Frederick Vallaeys (Optmyzr)
Optmyzr study finds PMax often cannibalizes Search—even exact matches. Learn how to protect your campaign performance.
Frederick Vallaeys (Optmyzr)
Use ChatGPT to spot trends in your PPC data, forecast performance, and optimize ad spend based on real seasonal …
Frederick Vallaeys (Optmyzr)
Amazon Ads data is delayed. Our study shows why waiting 14 days can mean smarter, more profitable decisions.
Frederick Vallaeys (Optmyzr)
RetroEdit™ lets you adjust past PPC metrics, improving conversions, lowering CPC, and rewriting campaign history.
Frederick Vallaeys (Optmyzr)
Black Friday outperforms Cyber Monday in Google Ads conversion value. Optmyzr’s data reveals key insights for smarter ad …
Frederick Vallaeys (Optmyzr)
This data-backed guide shows how to use exact, phrase, and broad match types in Google Ads to optimize spend and boost …
Frederick Vallaeys (Optmyzr)
Here are 5 effective ways to safeguard your Performance Max campaigns.
Frederick Vallaeys (Optmyzr)
No advertiser wants to spend over the odds. But since Google controls auction dynamics, you must protect your accounts.
Frederick Vallaeys (Optmyzr)
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AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.
One of the most consistent friction points in PPC is the simple act of getting reliable data in one place. Numbers live across platforms, metrics don’t always match, and lining everything up takes more time than most people admit.
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
