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Frederick Vallaeys

Frederick Vallaeys

Co-Founder & CEO @ Optmyzr

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Frederick Vallaeys
GUIDE AMAZON ADS

Your Amazon ACoS Spiked. Here's How to Actually Diagnose Why (Without Guessing)

Nobody tells you this when you start running Amazon Ads, but the first time ACoS spikes and you can’t explain why, you don’t fix it, you “guess” at it.

Frederick Vallaeys
GUIDE AMAZON ADS

Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)

Most advertisers set a target ACoS and have a clear idea of what “good” should look like on paper. That is, until performance starts to shift.

Frederick Vallaeys
GUIDE

How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control

Running campaigns across Google, Microsoft, Facebook, Amazon, LinkedIn, and other ad platforms feels less like marketing and more like managing a dozen open browser tabs.