EXPERT SERIES
PAID SEARCH
Google Ads Enhanced Conversions: Benefits and Best Practices
Learn the benefits of enhanced conversions in Google Ads and the best practices to unlock their full potential.
Frederick Vallaeys (Optmyzr)
Articles
GOOGLE ADS
PERFORMANCE MAX
What are Performance Max Campaigns?
Learn what are Performance Max campaigns, Google's automated campaign type.
Frederick Vallaeys ( Optmyzr)
GOOGLE ADS
AI-Powered Advertising: Recapping Google Marketing Live 2023
Frederick Vallaeys recaps the announcements made at Google Marketing Live 2023.
Frederick Vallaeys (Optmyzr)
AI
SEARCH ADS
How Generative AI Integration in Search Impacts PPC Advertising
Frederick Vallaeys writes about how generative AI can impact PPC advertising.
Frederick Vallaeys (Optmyzr)
RESPONSIVE SEARCH ADS
GOOGLE ADS
Does Ad Strength Impact Responsive Search Ads?
What is ad strength in Responsive Search Ads? Does it matter? And how does it compare to the other Google Ads scores?
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
AUTOMATION LAYERING
Why You Cannot Blindly Trust Google Ads Recommendations
Learn why you cannot blindly trust Google Ads recommendations, and how you should go about them instead.
Frederick Vallaeys (Optmyzr)
GUIDE
GOOGLE ADS
Google’s ‘Remove Redundant Keywords’ Recommendation: Here’s How You Can Manage Automatic Keyword Deduplication
Manage your Google Ads account in the wake of the latest remove redundant keywords recommendation.
Frederick Vallaeys (Optmyzr)
PPC STRATEGY
Run Great Campaigns With PPC Automation: The Whats, Whys and Hows
Frederick Vallaeys (Optmyzr)
GUIDE
GOOGLE ANALYTICS
4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4
In this article, you'll learn 4 easy steps to add your conversions from Universal Analytics to Google Analytics 4.
Frederick Vallaeys (Optmyzr)
BID MANAGEMENT
GOOGLE ADS
The Right Bid Adjustments for Your Google Ads Bid Strategy
Updated*: May 16, 2022*
Google has a tremendous amount of data about how people interact with ads and the computing …
Frederick Vallaeys (Optmyzr)
STRATEGY
Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Frederick Vallaeys (Optmyzr)
PPC STRATEGY
GOOGLE ADS
PPC in 2022: Predicting the Unpredictable
Frederick Vallaeys (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
PAID SEARCH
Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows
Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is the season when most campaigns face their toughest test.