Google Confirms Inflating CPCs: What Advertisers Need to Know

A Google executive has come clean on auction price increases during its US antitrust case. Find out how this affects …

Google Ads Enhanced Conversions: Benefits and Best Practices

Learn the benefits of enhanced conversions in Google Ads and the best practices to unlock their full potential.

What are Performance Max Campaigns?

Learn what are Performance Max campaigns, Google's automated campaign type.

AI-Powered Advertising: Recapping Google Marketing Live 2023

Frederick Vallaeys recaps the announcements made at Google Marketing Live 2023.

How Generative AI Integration in Search Impacts PPC Advertising

Frederick Vallaeys writes about how generative AI can impact PPC advertising.

Does Ad Strength Impact Responsive Search Ads?

What is ad strength in Responsive Search Ads? Does it matter? And how does it compare to the other Google Ads scores?

Why You Cannot Blindly Trust Google Ads Recommendations

Learn why you cannot blindly trust Google Ads recommendations, and how you should go about them instead.

Google’s ‘Remove Redundant Keywords’ Recommendation: Here’s How You Can Manage Automatic Keyword Deduplication

Manage your Google Ads account in the wake of the latest remove redundant keywords recommendation.

Run Great Campaigns With PPC Automation: The Whats, Whys and Hows

4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4

In this article, you'll learn 4 easy steps to add your conversions from Universal Analytics to Google Analytics 4.

The Right Bid Adjustments for Your Google Ads Bid Strategy

Updated*: May 16, 2022*

Google has a tremendous amount of data about how people interact with ads and the computing …

Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google