AI
SEARCH ADS
How Generative AI Integration in Search Impacts PPC Advertising
Frederick Vallaeys writes about how generative AI can impact PPC advertising.
Frederick Vallaeys (Optmyzr)
Articles
RESPONSIVE SEARCH ADS
GOOGLE ADS
Does Ad Strength Impact Responsive Search Ads?
What is ad strength in Responsive Search Ads? Does it matter? And how does it compare to the other Google Ads scores?
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
AUTOMATION LAYERING
Why You Cannot Blindly Trust Google Ads Recommendations
Learn why you cannot blindly trust Google Ads recommendations, and how you should go about them instead.
Frederick Vallaeys (Optmyzr)
GUIDE
GOOGLE ADS
Google’s ‘Remove Redundant Keywords’ Recommendation: Here’s How You Can Manage Automatic Keyword Deduplication
Manage your Google Ads account in the wake of the latest remove redundant keywords recommendation.
Frederick Vallaeys (Optmyzr)
PPC STRATEGY
Run Great Campaigns With PPC Automation: The Whats, Whys and Hows
Frederick Vallaeys (Optmyzr)
GUIDE
GOOGLE ANALYTICS
4 Easy Steps to Add Your Universal Analytics Conversions to Google Analytics 4
In this article, you'll learn 4 easy steps to add your conversions from Universal Analytics to Google Analytics 4.
Frederick Vallaeys (Optmyzr)
BID MANAGEMENT
GOOGLE ADS
The Right Bid Adjustments for Your Google Ads Bid Strategy
Updated*: May 16, 2022* Google has a tremendous amount of data about how people interact with ads and the computing …
Frederick Vallaeys (Optmyzr)
STRATEGY
Offline Conversion Tracking Just Got a Whole Lot Easier with Enhanced Conversions from Google
Frederick Vallaeys (Optmyzr)
PPC STRATEGY
GOOGLE ADS
PPC in 2022: Predicting the Unpredictable
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
PPC UPDATES
What the Google Ads API change means for Wordstream and other tools
Frederick Vallaeys (Optmyzr)
SEARCH ADS
CAMPAIGN AUTOMATOR
How to Keep Your PPC Ads On Even When Inventory Is Low
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
PPC STRATEGY
Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
Frederick Vallaeys (Optmyzr)
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AUTOMATION
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GUIDE
AMAZON ADS
How to Lower ACoS with the Right Amazon Bid Type
Bidding on Amazon isn’t just about picking a number and hoping for the best.