ECOMMERCE
PPC STRATEGY
Why container shipping delays are a big deal for eCommerce PPC in 2021
Last year, everything changed. Is this the “new normal”?
Frederick Vallaeys (Optmyzr)
Articles
BID MANAGEMENT
SMART BIDDING
All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
How to Manage Jurisdiction-Specific Surcharges in Google Ads
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
TARGETING
Google Ads: How optimized targeting is different from audience expansion
Frederick Vallaeys (Optmyzr)
SMART BIDDING
3 Ways to Improve Smart Bidding Performance on Google Ads
Frederick Vallaeys (Optmyzr)
PPC AUTOMATION
GOOGLE ADS
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys (Optmyzr)
BID MANAGEMENT
AUTOMATED BIDDING
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
Frederick Vallaeys (Optmyzr)
PPC TOWN HALL
ATTRIBUTION
Insights on Attribution & Google Analytics: PPC Town Hall 34
Frederick Vallaeys (Optmyzr)
PPC TOWN HALL
PPC STRATEGY
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys (Optmyzr)
KEYWORDS & QUERIES
Google Ads is phasing out Modified Broad Match keywords — here's what to do
Frederick Vallaeys (Optmyzr)
PPC TOWN HALL
SHOPPING ADS
Tackling shopping ads and e-commerce in 2021: PPC Town Hall 32
Frederick Vallaeys (Optmyzr)
PPC TOWN HALL
PPC STRATEGY
Expectations for PPC in 2021: PPC Town Hall 31
Frederick Vallaeys (Optmyzr)
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GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
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AUTOMATION
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
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GUIDE
The Cookieless Future That Wasn't: Why First-Party Data Still Reigns Supreme
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