SEARCH ADS
CAMPAIGN AUTOMATOR
How to Keep Your PPC Ads On Even When Inventory Is Low
Frederick Vallaeys (Optmyzr)
Articles
GOOGLE ADS
PPC STRATEGY
Latest Google Ads Updates: Updated Keyword Matching Processes and Attribution Model Changes
Frederick Vallaeys (Optmyzr)
ECOMMERCE
PPC STRATEGY
Why container shipping delays are a big deal for eCommerce PPC in 2021
Last year, everything changed. Is this the “new normal”? Will things go back to the way they were? Or is there more …
Frederick Vallaeys (Optmyzr)
BID MANAGEMENT
SMART BIDDING
All About Value Rules: Bid Adjustments for Smart Bidding in Google Ads
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
How to Manage Jurisdiction-Specific Surcharges in Google Ads
Frederick Vallaeys (Optmyzr)
GOOGLE ADS
TARGETING
Google Ads: How optimized targeting is different from audience expansion
Frederick Vallaeys (Optmyzr)
SMART BIDDING
3 Ways to Improve Smart Bidding Performance on Google Ads
Frederick Vallaeys (Optmyzr)
PPC AUTOMATION
GOOGLE ADS
How to Add GCLID Data to Google Analytics
Adding Google’s Click ID (GCLID) to Google Analytics is a powerful way to better understand the behavior of people …
Frederick Vallaeys (Optmyzr)
BID MANAGEMENT
AUTOMATED BIDDING
The End of tCPA & tROAS Bid Strategies & What It Means for Optmyzr Users
Frederick Vallaeys (Optmyzr)
PPC TOWN HALL
ATTRIBUTION
Insights on Attribution & Google Analytics: PPC Town Hall 34
Frederick Vallaeys (Optmyzr)
PPC TOWN HALL
PPC STRATEGY
Succeeding as an agency in an automated PPC world: PPC Town Hall 33
A common theme that we’ve all been talking about is how Google keeps automating more and more of the things that we as …
Frederick Vallaeys (Optmyzr)
KEYWORDS & QUERIES
Google Ads is phasing out Modified Broad Match keywords — here's what to do
Frederick Vallaeys (Optmyzr)
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EXPERT SERIES
PAID SEARCH
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GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.”