Freya Laskowski (CollectingCents.com)
Articles
Freya Laskowski (CollectingCents.com)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead
Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.
Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead
Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.