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Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO @ Optmyzr

About

Geetanjali is the co-founder of Optmyzr, where she is driven by a passion for simplifying and automating SEM processes. Prior to founding Optmyzr, she spent five years at Google as an AdWords account manager and optimization strategist. There, she managed over $30 million in AdWords spend, partnering with clients in the Technology and Consumer Packaged Goods sectors across the US and UK markets.

Her work at Google involved designing SEM strategies from the ground up and building high-performing campaigns tailored to each client’s unique needs. Geetanjali’s expertise spans SEM, product development, operations management, and data analysis. She is highly skilled in SEM account management, opportunity analysis, and campaign optimization across Search, Display, and Remarketing, including leveraging AdWords API tools.

Outside of her work in digital marketing, Geetanjali is a travel enthusiast and the founder of TripFeet.com – a personalized travel planning site that reflects her love for exploration and discovery.

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Latest Articles

Author - Geetanjali Tyagi

Why Your Amazon Search Terms Keep Converting. But Never Become Keywords (And How to Fix It Automatically)

At some point every Amazon PPC manager has had the same internal monologue:

Author - Geetanjali Tyagi

Optmyzr Sidekick: A PPC Agent Built for Your Workflow

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can end up spending too much time switching views, retracing steps, or searching for the right next action.