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Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO @ Optmyzr

About

Geetanjali is the co-founder of Optmyzr, where she is driven by a passion for simplifying and automating SEM processes. Prior to founding Optmyzr, she spent five years at Google as an AdWords account manager and optimization strategist. There, she managed over $30 million in AdWords spend, partnering with clients in the Technology and Consumer Packaged Goods sectors across the US and UK markets.

Her work at Google involved designing SEM strategies from the ground up and building high-performing campaigns tailored to each client’s unique needs. Geetanjali’s expertise spans SEM, product development, operations management, and data analysis. She is highly skilled in SEM account management, opportunity analysis, and campaign optimization across Search, Display, and Remarketing, including leveraging AdWords API tools.

Outside of her work in digital marketing, Geetanjali is a travel enthusiast and the founder of TripFeet.com – a personalized travel planning site that reflects her love for exploration and discovery.

Articles

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Latest Articles

Author - Geetanjali Tyagi

Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each

Google Ads MCP is a comfortable territory if you’re technically inclined. It requires developer credentials and some familiarity with Python or cloud infrastructure, but gives you direct, flexible access to the Google Ads API.

Author - Geetanjali Tyagi

Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)

Amazon seller threads on Reddit are full of genuinely useful ACOS advice, with real accounts, real numbers, real lessons from advertisers who’ve been through it.

Author - Geetanjali Tyagi

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.