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Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO @ Optmyzr

About

Geetanjali is the co-founder of Optmyzr, where she is driven by a passion for simplifying and automating SEM processes. Prior to founding Optmyzr, she spent five years at Google as an AdWords account manager and optimization strategist. There, she managed over $30 million in AdWords spend, partnering with clients in the Technology and Consumer Packaged Goods sectors across the US and UK markets.

Her work at Google involved designing SEM strategies from the ground up and building high-performing campaigns tailored to each client’s unique needs. Geetanjali’s expertise spans SEM, product development, operations management, and data analysis. She is highly skilled in SEM account management, opportunity analysis, and campaign optimization across Search, Display, and Remarketing, including leveraging AdWords API tools.

Outside of her work in digital marketing, Geetanjali is a travel enthusiast and the founder of TripFeet.com – a personalized travel planning site that reflects her love for exploration and discovery.

Articles

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Latest Articles

Author - Geetanjali Tyagi

Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed

If you’ve spent any time managing Local Inventory Ads (LIAs), you know the “inventory hurdle.” For a long time, if you wanted to show a local shopper that a product was available nearby, you needed a near-perfect, real-time feed of what was sitting on every shelf in every store. For many retailers, that technical barrier was enough to keep them out of the local game entirely.

Author - Geetanjali Tyagi

PPC Automation Tools in 2026: 8 Options and What Each One Actually Does

PPC automation has changed how advertisers manage campaigns.

Author - Geetanjali Tyagi

How to Use Optmyzr Sidekick: 32 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.