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Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO @ Optmyzr

About

Geetanjali is the co-founder of Optmyzr, where she is driven by a passion for simplifying and automating SEM processes. Prior to founding Optmyzr, she spent five years at Google as an AdWords account manager and optimization strategist. There, she managed over $30 million in AdWords spend, partnering with clients in the Technology and Consumer Packaged Goods sectors across the US and UK markets.

Her work at Google involved designing SEM strategies from the ground up and building high-performing campaigns tailored to each client’s unique needs. Geetanjali’s expertise spans SEM, product development, operations management, and data analysis. She is highly skilled in SEM account management, opportunity analysis, and campaign optimization across Search, Display, and Remarketing, including leveraging AdWords API tools.

Outside of her work in digital marketing, Geetanjali is a travel enthusiast and the founder of TripFeet.com – a personalized travel planning site that reflects her love for exploration and discovery.

Articles

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Latest Articles

Author - Geetanjali Tyagi

Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)

Most performance issues on Amazon don’t start where you expect them to. There’s no clear drop. No moment where things suddenly go wrong. Instead, the account keeps running, targets still look intact, campaigns still deliver. But underneath that, the math starts to shift.

Author - Geetanjali Tyagi

We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.

When you track 21,425 Google Ads accounts across five consecutive quarters, patterns emerge that you simply cannot see from inside a single account. Some of those patterns confirm what experienced advertisers already suspected. Others are genuinely surprising. This is what the data from our State of Google Ads Q1 2026 Benchmark Report showed.

Author - Geetanjali Tyagi

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.