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Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO @ Optmyzr

About

Geetanjali is the co-founder of Optmyzr, where she is driven by a passion for simplifying and automating SEM processes. Prior to founding Optmyzr, she spent five years at Google as an AdWords account manager and optimization strategist. There, she managed over $30 million in AdWords spend, partnering with clients in the Technology and Consumer Packaged Goods sectors across the US and UK markets.

Her work at Google involved designing SEM strategies from the ground up and building high-performing campaigns tailored to each client’s unique needs. Geetanjali’s expertise spans SEM, product development, operations management, and data analysis. She is highly skilled in SEM account management, opportunity analysis, and campaign optimization across Search, Display, and Remarketing, including leveraging AdWords API tools.

Outside of her work in digital marketing, Geetanjali is a travel enthusiast and the founder of TripFeet.com – a personalized travel planning site that reflects her love for exploration and discovery.

Articles

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Latest Articles

Author - Geetanjali Tyagi

Why Amazon Performance Drops Feel Random (And How to Trace the Real Cause in Minutes)

Amazon PPC performance drops rarely come with a clear reason. ACoS spikes, sales dip, or CPCs climb, and nothing obvious has changed. So, we wonder:

Author - Geetanjali Tyagi

How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide

When you’re evaluating a new PPC platform, the trial period is your best chance to find out whether it actually solves the problems you’re paying someone — or spending hours yourself — to fix manually.

Author - Geetanjali Tyagi

How to Segment Products in Your Google Shopping Ads Like a Pro

Most Google Shopping advertisers treat their catalog like a flat list. Same bid logic, same campaign structure, product after product. It’s the path of least resistance — and it’s quietly costing them.