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Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO @ Optmyzr

About

Geetanjali is the co-founder of Optmyzr, where she is driven by a passion for simplifying and automating SEM processes. Prior to founding Optmyzr, she spent five years at Google as an AdWords account manager and optimization strategist. There, she managed over $30 million in AdWords spend, partnering with clients in the Technology and Consumer Packaged Goods sectors across the US and UK markets.

Her work at Google involved designing SEM strategies from the ground up and building high-performing campaigns tailored to each client’s unique needs. Geetanjali’s expertise spans SEM, product development, operations management, and data analysis. She is highly skilled in SEM account management, opportunity analysis, and campaign optimization across Search, Display, and Remarketing, including leveraging AdWords API tools.

Outside of her work in digital marketing, Geetanjali is a travel enthusiast and the founder of TripFeet.com – a personalized travel planning site that reflects her love for exploration and discovery.

Articles

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Latest Articles

Author - Geetanjali Tyagi

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

Most “AI for PPC” posts show you a prompt and a polished screenshot of something that sounds smart. Then you try it on your own account, and the AI has never seen your data.

Author - Geetanjali Tyagi

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.

Author - Geetanjali Tyagi

Managing 10+ Amazon Ads Accounts? Here's the System That Replaces Manual Checks

Managing one Amazon Ads account manually can be perfectly reasonable.