Gianpaolo Lorusso is named among the world’s top 50 most influential PPC experts by PPCSurvey.com, he has built his career around a simple belief: success comes from taking pride in your work, not chasing easy money.

An early pioneer of search engine optimization in Italy, he has worked in digital marketing since the late 1990s, helping leading Italian and multinational companies improve advertising performance, user experience, and conversion rates. He founded ADworld Experience, now Europe’s largest PPC conference, authored the bestselling Italian book on Google Ads, Agile AdWords, and developed the patented PPC CheckMate optimization methodology. Today, he is a sought-after international speaker, consultant, and contributor to leading PPC publications.