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Founder @ ADworld Experience

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Gianpaolo Lorusso is named among the world’s top 50 most influential PPC experts by PPCSurvey.com, he has built his career around a simple belief: success comes from taking pride in your work, not chasing easy money.

An early pioneer of search engine optimization in Italy, he has worked in digital marketing since the late 1990s, helping leading Italian and multinational companies improve advertising performance, user experience, and conversion rates. He founded ADworld Experience, now Europe’s largest PPC conference, authored the bestselling Italian book on Google Ads, Agile AdWords, and developed the patented PPC CheckMate optimization methodology. Today, he is a sought-after international speaker, consultant, and contributor to leading PPC publications.

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Author - Gianpaolo Lorusso
STRATEGY PAID SOCIAL

How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget

If you run Paid Social ad campaigns, you’ve probably seen this before: performance doesn’t crash dramatically, it declines quietly. Sometimes you don’t even realize what’s happening until it’s too late. You check your Meta or LinkedIn ads only to find thousands spent with little to no return.

Author - Gianpaolo Lorusso
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

Author - Gianpaolo Lorusso
STRATEGY

The PPC Pioneer's Playbook: Fred Vallaeys on What Changed, What's Coming, and What Still Matters

When Search Engine Land celebrated its 20th anniversary, they sat down with our co-founder and CEO Frederick Vallaeys for a wide-ranging conversation on 20 years of pay-per-click (PPC). I watched it expecting a nostalgic trip through industry history. What I got instead was a clear framework for thinking about the AI transition — and a few Optmyzr origin stories I hadn’t heard told quite like this before.