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Founder @ ADworld Experience

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Gianpaolo Lorusso is named among the world’s top 50 most influential PPC experts by PPCSurvey.com, he has built his career around a simple belief: success comes from taking pride in your work, not chasing easy money.

An early pioneer of search engine optimization in Italy, he has worked in digital marketing since the late 1990s, helping leading Italian and multinational companies improve advertising performance, user experience, and conversion rates. He founded ADworld Experience, now Europe’s largest PPC conference, authored the bestselling Italian book on Google Ads, Agile AdWords, and developed the patented PPC CheckMate optimization methodology. Today, he is a sought-after international speaker, consultant, and contributor to leading PPC publications.

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Author - Gianpaolo Lorusso
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Gianpaolo Lorusso
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.

Author - Gianpaolo Lorusso
PAID SEARCH STRATEGY

What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical

The median Google Ads advertiser is seeing a 4.64% click-through rate, up 8.62% year-over-year. That’s the honest answer, and if you stop reading here, you now know more than most of the “2–6% is normal” advice floating around.