
Google Demand Gen Vs. Google Display: When to Use Which?
Data and facts show when you need to run Google Demand Gen over Display Campaigns.

Gianpaolo Lorusso (ADworld Experience)

Data and facts show when you need to run Google Demand Gen over Display Campaigns.

Gianpaolo Lorusso (ADworld Experience)

Data insights from Gianpaolo Lorusso's test comparing a regular GDN campaign with a Discovery campaign (keeping the same …

Gianpaolo Lorusso (ADworld Experience)


Gianpaolo Lorusso
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Black Week is notorious for unexpected challenges.

Every year, Black Friday and Cyber Monday are the busiest days for marketers. CPCs spike within hours. Budgets often drain before noon. By the time your reports arrive, it’s already too late to fix the damage.

For advertisers, Q4 goes beyond the holiday chaos. It’s the most competitive season of the year.