
AI Is Making Good Ad Agencies Better and Bad Agencies Worse
ChatGPT at your coffee shop? Today’s AI is leaving agencies scrambling to upgrade from data drones to strategy savants.

Gil Gildner (Discosloth)
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Reddit is filled with marketers complaining that AI tools are too generic, too vague, or too “copy-only” when it comes to paid ads.
It’s that time of year when PPC advertisers start feeling the heat of the busy shopping season.
Running campaigns across Google, Microsoft, Facebook, Amazon, and others feels less like marketing and more like managing a dozen open browser tabs.