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Co-founder @ Discosloth

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About

Gil Gildner is the author of several marketing textbooks used in universities across the world, including the bestselling Becoming A Digital Marketer. He is the co-founder of Discosloth, a boutique paid search agency serving clients ranging from Fortune 500s to small local businesses.

After an early career freelancing as a media producer for NGOs and visiting 45+ countries, he now lives in a small city in the Ozarks with his wife, his dog, a few fun cars, loud toys, and a coffee machine.

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Latest Articles

Author - Gil Gildner
PAID SEARCH STRATEGY

Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend

Running out of budget too early, leaving budget unspent, or realizing you’ve overspent at the end of the month—most PPC advertisers have dealt with at least one of these situations. Managing budgets isn’t just about setting daily limits. It’s about making sure your spend is going to the right campaigns, at the right time, without constantly checking dashboards or updating spreadsheets.

Author - Gil Gildner
PAID SEARCH GUIDE

4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool

If you’re managing PPC budgets, you’re making decisions every day about where money should go. Should you give more budget to a campaign that’s performing well? Pull back on one that’s falling behind? Increase spend now, or wait a few more days?

Author - Gil Gildner
AMAZON ADS GUIDE

Amazon Ads Strategy 2026: How to Boost Visibility, Sales & Organic Rankings

Amazon is one of the largest product discovery and shopping platforms globally, with millions of high-intent shoppers searching every day.