Use Cases
    Capabilities
    Roles

Co-founder @ Discosloth

Website

About

Gil Gildner is the author of several marketing textbooks used in universities across the world, including the bestselling Becoming A Digital Marketer. He is the co-founder of Discosloth, a boutique paid search agency serving clients ranging from Fortune 500s to small local businesses.

After an early career freelancing as a media producer for NGOs and visiting 45+ countries, he now lives in a small city in the Ozarks with his wife, his dog, a few fun cars, loud toys, and a coffee machine.

Articles

Stay Updated with Optmyzr

Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.

You may opt out at any time. Check out our Privacy Policy

Latest Articles

Author - Gil Gildner
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Gil Gildner
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Gil Gildner
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.