
AI Is Making Good Ad Agencies Better and Bad Agencies Worse
ChatGPT at your coffee shop? Today’s AI is leaving agencies scrambling to upgrade from data drones to strategy savants.

Gil Gildner (Discosloth)
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Black Week is notorious for unexpected challenges.

Every year, Black Friday and Cyber Monday are the busiest days for marketers. CPCs spike within hours. Budgets often drain before noon. By the time your reports arrive, it’s already too late to fix the damage.

For advertisers, Q4 goes beyond the holiday chaos. It’s the most competitive season of the year.