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Co-founder @ Discosloth

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About

Gil Gildner is the author of several marketing textbooks used in universities across the world, including the bestselling Becoming A Digital Marketer. He is the co-founder of Discosloth, a boutique paid search agency serving clients ranging from Fortune 500s to small local businesses.

After an early career freelancing as a media producer for NGOs and visiting 45+ countries, he now lives in a small city in the Ozarks with his wife, his dog, a few fun cars, loud toys, and a coffee machine.

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Latest Articles

Author - Gil Gildner
PAID SEARCH EXPERT SERIES STRATEGY

Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed

If you’ve spent any time managing Local Inventory Ads (LIAs), you know the “inventory hurdle.” For a long time, if you wanted to show a local shopper that a product was available nearby, you needed a near-perfect, real-time feed of what was sitting on every shelf in every store. For many retailers, that technical barrier was enough to keep them out of the local game entirely.

Author - Gil Gildner
GUIDE

PPC Automation Tools in 2026: 8 Options and What Each One Actually Does

PPC automation has changed how advertisers manage campaigns.

Author - Gil Gildner
GUIDE PAID SEARCH

How to Use Optmyzr Sidekick: 32 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.