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Co-founder @ Discosloth

About

Gil Gildner is the author of several marketing textbooks used in universities across the world, including the bestselling Becoming A Digital Marketer. He is the co-founder of Discosloth, a boutique paid search agency serving clients ranging from Fortune 500s to small local businesses.

After an early career freelancing as a media producer for NGOs and visiting 45+ countries, he now lives in a small city in the Ozarks with his wife, his dog, a few fun cars, loud toys, and a coffee machine.

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Latest Articles

Author - Gil Gildner

BFCM Horror Stories: What Broke for Five PPC Experts (and How They Prep Now)

It’s 9 p.m. on Black Friday. Andrew Lolk is watching revenue climb, so he raises his seasonality adjustment from 20% to 40%, then 60%, then 100%. The line flattens. He keeps going to 200%, then 300%. Nothing moves.

Author - Gil Gildner

What to Do With Low Search Volume Keywords in Google Ads

You add a keyword that looks perfect for your business.