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Co-founder @ Discosloth

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About

Gil Gildner is the author of several marketing textbooks used in universities across the world, including the bestselling Becoming A Digital Marketer. He is the co-founder of Discosloth, a boutique paid search agency serving clients ranging from Fortune 500s to small local businesses.

After an early career freelancing as a media producer for NGOs and visiting 45+ countries, he now lives in a small city in the Ozarks with his wife, his dog, a few fun cars, loud toys, and a coffee machine.

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Author - Gil Gildner
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Gil Gildner
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions: