Amazon Ads Automation Is Not A Safety Net: How To Prevent Budget Waste Before It Snowballs

There’s an old story about a man who hired a very fast horse to deliver his letters. The horse was excellent and covered ground in half the time. The only problem was that nobody had told the horse where to go, so it just ran — very efficiently, very quickly — in completely the wrong direction.

Why Your Amazon Ads Report Is Lying to You (And What It’s Not Showing)

Most advertisers learn the limits of Amazon Ads reporting after they’ve already made a bad decision. A campaign may look weak, so you pause it. A week later, it turns out that the campaign was driving conversions that hadn’t shown up yet. Now you’re unsure what to trust.

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)