This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.
Google Ads for BFCM 2026: What 4,200+ Accounts Reveal
Two things were true during the three weeks around BFCM: the four-day Black Friday-to-Cyber Monday window had the highest click costs, but it also had the highest conversion rates, in the same account, on the same products.
Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts
There’s a lot of excitement right now about AI and automation saving advertisers time. We wanted to know what’s actually happening today: where the manual work really lives inside Google Ads, and how much of it there still is.