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Juan Carlos Aristimuño

Juan Carlos Aristimuño

Account Management Lead @ Optmyzr

About

Juan Carlos Aristimuño is the Account Management Lead for Optmyzr’s Customer Success team in the Americas.

Since 2018 he has worked with Optmyzr, dedicating himself to forging relationships with thousands of users in agencies and in-house marketing teams around the globe to ensure the successful integration of our toolset, providing channels for continuous feedback between users and the company to understand their needs, requirements and advocate for them.

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Latest Articles

Author - Juan Carlos Aristimuño
GUIDE AMAZON ADS

Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)

Most advertisers set a target ACoS and have a clear idea of what “good” should look like on paper. That is, until performance starts to shift.

Author - Juan Carlos Aristimuño
GUIDE

How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control

Running campaigns across Google, Microsoft, Facebook, Amazon, LinkedIn, and other ad platforms feels less like marketing and more like managing a dozen open browser tabs.

Author - Juan Carlos Aristimuño
EXPERT SERIES PAID SEARCH

Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead

Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.