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Juan Carlos Aristimuño

Juan Carlos Aristimuño

Account Management Lead @ Optmyzr

About

Juan Carlos Aristimuño is the Account Management Lead for Optmyzr’s Customer Success team in the Americas.

Since 2018 he has worked with Optmyzr, dedicating himself to forging relationships with thousands of users in agencies and in-house marketing teams around the globe to ensure the successful integration of our toolset, providing channels for continuous feedback between users and the company to understand their needs, requirements and advocate for them.

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Author - Juan Carlos Aristimuño
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Juan Carlos Aristimuño
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Juan Carlos Aristimuño
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.