Author - Juan Carlos Aristimuño

Juan Carlos Aristimuño

Head of Customer Success @ Optmyzr

About

Juan Carlos Aristimuño is the Account Management Lead for Optmyzr’s Customer Success team in the Americas.

Since 2018 he has worked with Optmyzr, dedicating himself to forging relationships with thousands of users in agencies and in-house marketing teams around the globe to ensure the successful integration of our toolset, providing channels for continuous feedback between users and the company to understand their needs, requirements and advocate for them.

Articles

PAID SEARCH STRATEGY

8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules

Eight things Optmyzr Rule Engine does that Google Ads Automated Rules can't — for accounts past the basics.

Juan Carlos Aristimuño (Optmyzr)

May 19, 2026

GUIDE

The Methodology Behind Target CPA and Target ROAS Optimizations

Understand the methodology behind tCPA and tROAS, the automated bidding strategies that use machine learning.

Juan Carlos Aristimuño (Optmyzr)

November 21, 2023

GUIDE OPTIMIZATION TOOLS

The Top 12 Tools 10,000+ Advertisers Used in 2022 to Maximize Their PPC ROI

Make use of these 12 powerful tools to maximize your PPC ROI in 2023.

Juan Carlos Aristimuño (Optmyzr)

January 4, 2023

RULE ENGINE

Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates

Juan Carlos Aristimuño (Optmyzr)

July 14, 2022

PPC AUTOMATION

Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays

Juan Carlos Aristimuño (Optmyzr)

July 10, 2019

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Latest Articles

PAID SEARCH GUIDE

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

Most “AI for PPC” posts show you a prompt and a polished screenshot of something that sounds smart. Then you try it on your own account, and the AI has never seen your data.

STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.

AMAZON ADS STRATEGY

Managing 10+ Amazon Ads Accounts? Here's the System That Replaces Manual Checks

Managing one Amazon Ads account manually can be perfectly reasonable.

PAID SEARCH GUIDE

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

Most “AI for PPC” posts show you a prompt and a polished screenshot of something that sounds smart. Then you try it on your own account, and the AI has never seen your data.

STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

AMAZON ADS STRATEGY

Managing 10+ Amazon Ads Accounts? Here's the System That Replaces Manual Checks

Managing one Amazon Ads account manually can be perfectly reasonable.

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Juan Carlos Aristimuño

About

Articles

8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules

The Methodology Behind Target CPA and Target ROAS Optimizations

The Top 12 Tools 10,000+ Advertisers Used in 2022 to Maximize Their PPC ROI

Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates

Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays

Stay Updated with Optmyzr

Latest Articles

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Managing 10+ Amazon Ads Accounts? Here's the System That Replaces Manual Checks

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Managing 10+ Amazon Ads Accounts? Here's the System That Replaces Manual Checks

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