Use Cases
    Capabilities
    Roles
Juan Carlos Aristimuño

Juan Carlos Aristimuño

Head of Customer Success @ Optmyzr

About

Juan Carlos Aristimuño is the Account Management Lead for Optmyzr’s Customer Success team in the Americas.

Since 2018 he has worked with Optmyzr, dedicating himself to forging relationships with thousands of users in agencies and in-house marketing teams around the globe to ensure the successful integration of our toolset, providing channels for continuous feedback between users and the company to understand their needs, requirements and advocate for them.

Articles

Stay Updated with Optmyzr

Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.

You may opt out at any time. Check out our Privacy Policy

Latest Articles

Author - Juan Carlos Aristimuño
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Juan Carlos Aristimuño
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions: