
The Methodology Behind Target CPA and Target ROAS Optimizations
Understand the methodology behind tCPA and tROAS, the automated bidding strategies that use machine learning.

Juan Carlos Aristimuño (Optmyzr)

Understand the methodology behind tCPA and tROAS, the automated bidding strategies that use machine learning.

Juan Carlos Aristimuño (Optmyzr)

Make use of these 12 powerful tools to maximize your PPC ROI in 2023.

Juan Carlos Aristimuño (Optmyzr)


Juan Carlos Aristimuño (Optmyzr)


Juan Carlos Aristimuño (Optmyzr)


Juan Carlos Aristimuño (Optmyzr)
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Performance drops in PPC don’t come with explanations.

We often see Shopping accounts with thousands of products where a small selection accounts for the vast majority of revenue.

AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.