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Juan Carlos Aristimuño

Juan Carlos Aristimuño

Head of Customer Success @ Optmyzr

About

Juan Carlos Aristimuño is the Account Management Lead for Optmyzr’s Customer Success team in the Americas.

Since 2018 he has worked with Optmyzr, dedicating himself to forging relationships with thousands of users in agencies and in-house marketing teams around the globe to ensure the successful integration of our toolset, providing channels for continuous feedback between users and the company to understand their needs, requirements and advocate for them.

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Latest Articles

Author - Juan Carlos Aristimuño
PAID SEARCH STRATEGY

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.

Most PPC teams aren’t debating whether to use AI anymore. The question is which one, and whether the difference is worth switching, paying for another subscription, or convincing your team to change tools.

Author - Juan Carlos Aristimuño
PAID SEARCH GUIDE

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

Author - Juan Carlos Aristimuño
AMAZON ADS

How to Show the Real Business Impact of Amazon PPC (Not Just ACOS)

If you’ve run Amazon PPC campaigns for a while, you’ve probably been asked the same question again and again: “What’s the ACOS?”