The Methodology Behind Target CPA and Target ROAS Optimizations
Understand the methodology behind tCPA and tROAS, the automated bidding strategies that use machine learning.
Juan Carlos Aristimuño (Optmyzr)
Senior Account Management Lead
Juan Carlos Aristimuño
Articles
The Top 12 Tools 10,000+ Advertisers Used in 2022 to Maximize Their PPC ROI
Make use of these 12 powerful tools to maximize your PPC ROI in 2023.
Juan Carlos Aristimuño (Optmyzr)
Senior Account Management Lead
Thinking Outside the Box: How to Automatically Change Daily Budgets on Specific Dates
Our support team always receives very interesting questions from our customers, and some of these questions require …
Juan Carlos Aristimuño (Optmyzr)
Sr. Account Management Lead
6 Ways Optmyzr's Rule Engine Beats Google Ads Automated Rules for Flexibility
We all have repetitive PPC management tasks we wish we could automate and get off our daily to-do lists.
Juan Carlos Aristimuño (Optmyzr)
Account Manager
Thinking Outside the Box: Automatically Pause and Enable Campaigns On Holidays
Just like you do, some campaigns deserve a good day off!
Juan Carlos Aristimuño (Optmyzr)
Account Manager