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Founder & Chief Pondering Officer @ ZATO Marketing

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About

Kirk Williams is the Founder & Chief Pondering Officer at ZATO Marketing. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications, including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft.**

**Kirk is a frequent guest on digital marketing podcasts and webinars and an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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Latest Articles

Author - Kirk Williams
STRATEGY PAID SEARCH

Optmyzr Sidekick: A PPC Agent Built for Your Workflow

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can end up spending too much time switching views, retracing steps, or searching for the right next action.

Author - Kirk Williams
AMAZON ADS GUIDE

Managing Multiple Amazon Ads Accounts? Here’s How to Monitor Performance in One Place

I recently came across an article ranking must-track Amazon ads metrics. Conversions topped the list for agency clients (no surprise there).