
Do Not Start a PPC Agency in 2024 Until You’ve Understood These 7 Things
Starting a PPC agency in 2024 is both easier and harder than ever. Hear the arguments in favor and against starting your …

Kirk Williams (ZATO Marketing)
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Migrating PPC platforms looks simple until you’re in the middle of it.
If you’re new to search marketing and Google Ads and feel like a lost child in a busy market trying to figure out how the platform or even campaign setup works, you’re exactly where I was when I launched my first campaign.
Many advertisers jump into Smart Bidding, hoping it will solve everything, only to end up with wasted budget and disappointing results.