EXPERT SERIES
GUIDE
Do Not Start a PPC Agency in 2024 Until You’ve Understood These 7 Things
Starting a PPC agency in 2024 is both easier and harder than ever. Hear the arguments in favor and against starting your …
Kirk Williams (ZATO Marketing)
Articles
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Latest Articles
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.
STRATEGY
Q4 PPC Analysis: How to Turn Holiday Campaign Data Into Year-Round Growth
Q4 is the season when most campaigns face their toughest test.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Every year, like clockwork, Google and Microsoft encourage advertisers to use seasonality bid adjustments during Black Friday and Cyber Monday (BFCM).