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Founder & Chief Pondering Officer @ ZATO Marketing

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About

Kirk Williams is the Founder & Chief Pondering Officer at ZATO Marketing. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications, including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft.**

**Kirk is a frequent guest on digital marketing podcasts and webinars and an avid conference speaker, having traveled around the world to talk about Paid Search (especially Shopping Ads).

In 2023, Kirk had the privilege of speaking at the TEDx Billings on one of his many passions, Stop the Scale: Redefining Business Success.

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Latest Articles

Author - Kirk Williams
PAID SEARCH STRATEGY

Don't switch AI assistants for PPC. Connect the one you trained to your Google Ads accounts.

A vacation-rental management company came to us with a setup we’re seeing more of.

Author - Kirk Williams
PAID SEARCH GUIDE

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

Most “AI for PPC” posts show you a prompt and a polished screenshot of something that sounds smart. Then you try it on your own account, and the AI has never seen your data.

Author - Kirk Williams
STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.