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Do Not Start a PPC Agency in 2024 Until You’ve Understood These 7 Things
Starting a PPC agency in 2024 is both easier and harder than ever. Hear the arguments in favor and against starting your …
Kirk Williams (ZATO Marketing)
Articles
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EXPERT SERIES
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Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.
GUIDE
These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)
Regular monitoring is crucial after you launch any new PPC campaign. It’s an ongoing process that helps you quickly identify and address campaign performance issues before they cost you budget or customers.
DATA STUDIES
EXPERT SERIES
PAID SEARCH
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.