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Lakshmi Padmanaban

Lakshmi Padmanaban

Content Marketer @ Optmyzr

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Lakshmi Padmanaban is a Content Marketer at Optmyzr, where she creates practical, search-aligned content on Amazon Ads and PPC strategies for performance marketers and agencies.

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Latest Articles

Author - Lakshmi Padmanaban
PAID SEARCH STRATEGY

Google Ads for BFCM 2026: What 4,200+ Accounts Reveal

Two things were true during the three weeks around BFCM: the four-day Black Friday-to-Cyber Monday window had the highest click costs, but it also had the highest conversion rates, in the same account, on the same products.

Author - Lakshmi Padmanaban
PAID SEARCH DATA STUDIES EXPERT SERIES

Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts

There’s a lot of excitement right now about AI and automation saving advertisers time. We wanted to know what’s actually happening today: where the manual work really lives inside Google Ads, and how much of it there still is.