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Lakshmi Padmanaban

Lakshmi Padmanaban

Content Marketer @ Optmyzr

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About

Lakshmi Padmanaban is a Content Marketer at Optmyzr, where she creates practical, search-aligned content on Amazon Ads and PPC strategies for performance marketers and agencies.

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Latest Articles

Author - Lakshmi Padmanaban
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Author - Lakshmi Padmanaban
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.

Author - Lakshmi Padmanaban
PAID SEARCH STRATEGY

What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical

The median Google Ads advertiser is seeing a 4.64% click-through rate, up 8.62% year-over-year. That’s the honest answer, and if you stop reading here, you now know more than most of the “2–6% is normal” advice floating around.