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Lakshmi Padmanaban

Lakshmi Padmanaban

Content Marketer @ Optmyzr

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Lakshmi Padmanaban is a Content Marketer at Optmyzr, where she creates practical, search-aligned content on Amazon Ads and PPC strategies for performance marketers and agencies.

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Author - Lakshmi Padmanaban
PAID SEARCH GUIDE

2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before

Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.

Author - Lakshmi Padmanaban
PAID SEARCH STRATEGY

Don't switch AI assistants for PPC. Connect the one you trained to your Google Ads accounts.

A vacation-rental management company came to us with a setup we’re seeing more of.

Author - Lakshmi Padmanaban
PAID SEARCH GUIDE

How to Use Optmyzr MCP: 11 Practical PPC Use Cases

Most “AI for PPC” posts show you a prompt and a polished screenshot of something that sounds smart. Then you try it on your own account, and the AI has never seen your data.