STRATEGY
EXPERT SERIES
Plan, Don’t Panic: How to Make Black Week Work for You
A practical Black Week prep guide: plan ahead, stay organized, and handle the chaos with smart strategies and real-time …
Malou Ananiassen (SavvyRevenue)
About
This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.
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Latest Articles
STRATEGY
2025 Optmyzr Recap: The Most Impactful Features We Shipped Last Year
AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.
STRATEGY
PPC Data Tracking: What Breaks, Why it Breaks, and What to Do?
One of the most consistent friction points in PPC is the simple act of getting reliable data in one place. Numbers live across platforms, metrics don’t always match, and lining everything up takes more time than most people admit.
GUIDE
4 Ways Optmyzr’s Optimize Budgets Tool Saves Time & Money
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
GUIDE
4 Ways Optmyzr’s Optimize Budgets Tool Saves Time & Money
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.