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One of the most consistent friction points in PPC is the simple act of getting reliable data in one place. Numbers live across platforms, metrics don’t always match, and lining everything up takes more time than most people admit.
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.
