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Mari Breilin

Mari Breilin

Optmyzr Specialist @ Optmyzr

About

Mari is a customer-focused Optmyzr specialist with a diverse background in customer success, PPC, video content creation, the tourism industry, and account management.

Since joining Optmyzr in 2019, Mari has helped advertisers across Europe, North America, MENA, South America and the rest of the world understand how to leverage technology to improve their everyday life managing paid campaigns. This has given her a unique perspective on the advertising industry and the challenges PPC professionals face in an ever-changing landscape.

Today, Mari works closely with the Sales, Content, Customer Success, and Product teams — bringing real-world advertiser perspectives into product discussions and ensuring Optmyzr’s solutions stay grounded in what people actually need.

Though originally from Finland, Mari will happily switch to her home language, rapid-fire Chilean Spanish, if needed.

Her approach is consultative at heart — she’s most interested in finding the right technology, traditional or new, to solve the actual PPC problems advertisers are dealing with.

Articles

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Latest Articles

Author - Mari Breilin

Claude or ChatGPT for PPC? We Tested Both With Optmyzr MCP. Here's What Came Back.

Most PPC teams aren’t debating whether to use AI anymore. The question is which one, and whether the difference is worth switching, paying for another subscription, or convincing your team to change tools.

Author - Mari Breilin

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

Author - Mari Breilin

How to Show the Real Business Impact of Amazon PPC (Not Just ACOS)

If you’ve run Amazon PPC campaigns for a while, you’ve probably been asked the same question again and again: “What’s the ACOS?”