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Mari Breilin

Mari Breilin

Optmyzr Specialist @ Optmyzr

About

Mari is a customer-focused Optmyzr specialist with a diverse background in customer acquisition, PPC, SEO, the tourism industry, and content creation.

During her 3+ years at Optmyzr, Mari has helped advertisers across Europe, North America, South America and the rest of the world understand how to leverage technology to improve their everyday life managing paid campaigns. This has given her a unique perspective on the advertising industry and the challenges PPC professionals face in the ever-changing industry.

Today, Mari works closely with the Customer Success and Product teams to ensure that Optmyzr’s advertising solutions meet the needs of advertisers.

Originally from Finland, Mari is passionate about educating and empowering others and strives to identify opportunities to enhance Optmyzr’s offerings continuously. Mari is a firm believer that there is always room for improvement but also embraces the idea of life being all about trial and error.

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Latest Articles

Author - Mari Breilin
AMAZON ADS GUIDE

Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)

Most performance issues on Amazon don’t start where you expect them to. There’s no clear drop. No moment where things suddenly go wrong. Instead, the account keeps running, targets still look intact, campaigns still deliver. But underneath that, the math starts to shift.

Author - Mari Breilin
PAID SEARCH DATA STUDIES

We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.

When you track 21,425 Google Ads accounts across five consecutive quarters, patterns emerge that you simply cannot see from inside a single account. Some of those patterns confirm what experienced advertisers already suspected. Others are genuinely surprising. This is what the data from our State of Google Ads Q1 2026 Benchmark Report showed.

Author - Mari Breilin
DATA STUDIES EXPERT SERIES

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.