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Mari Breilin

Mari Breilin

Optmyzr Specialist @ Optmyzr

About

Mari is a customer-focused Optmyzr specialist with a diverse background in customer acquisition, PPC, SEO, the tourism industry, and content creation.

During her 3+ years at Optmyzr, Mari has helped advertisers across Europe, North America, South America and the rest of the world understand how to leverage technology to improve their everyday life managing paid campaigns. This has given her a unique perspective on the advertising industry and the challenges PPC professionals face in the ever-changing industry.

Today, Mari works closely with the Customer Success and Product teams to ensure that Optmyzr’s advertising solutions meet the needs of advertisers.

Originally from Finland, Mari is passionate about educating and empowering others and strives to identify opportunities to enhance Optmyzr’s offerings continuously. Mari is a firm believer that there is always room for improvement but also embraces the idea of life being all about trial and error.

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Latest Articles

Author - Mari Breilin
PAID SEARCH GUIDE

Does Quality Score Still Matter in 2026? How to Interpret It in Automation-Heavy Google Ads Accounts.

Quality Score isn’t new. It has been around for nearly two decades. What’s new is how uncertain many advertisers feel about what to do with it today.

Author - Mari Breilin
GUIDE PAID SEARCH

Negative Keywords in Google Ads: How to Reduce Wasted Spend and Improve Campaign Performance in 2026

A PPC manager shared a lesson from their first big beauty account on Reddit. They had just built out their first major campaign structure and created an ad group for the “shampoo” category. Negative keywords were in place, and everything looked solid.

Author - Mari Breilin
STRATEGY PAID SEARCH

Say Hello to Sidekick 6.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.