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Mari Breilin

Mari Breilin

Optmyzr Specialist @ Optmyzr

About

Mari is a customer-focused Optmyzr specialist with a diverse background in customer success, PPC, video content creation, the tourism industry, and account management.

Since joining Optmyzr in 2019, Mari has helped advertisers across Europe, North America, MENA, South America and the rest of the world understand how to leverage technology to improve their everyday life managing paid campaigns. This has given her a unique perspective on the advertising industry and the challenges PPC professionals face in an ever-changing landscape.

Today, Mari works closely with the Sales, Content, Customer Success, and Product teams — bringing real-world advertiser perspectives into product discussions and ensuring Optmyzr’s solutions stay grounded in what people actually need.

Though originally from Finland, Mari will happily switch to her home language, rapid-fire Chilean Spanish, if needed.

Her approach is consultative at heart — she’s most interested in finding the right technology, traditional or new, to solve the actual PPC problems advertisers are dealing with.

Articles

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Latest Articles

Author - Mari Breilin

BFCM Horror Stories: What Broke for Five PPC Experts (and How They Prep Now)

It’s 9 p.m. on Black Friday. Andrew Lolk is watching revenue climb, so he raises his seasonality adjustment from 20% to 40%, then 60%, then 100%. The line flattens. He keeps going to 200%, then 300%. Nothing moves.

Author - Mari Breilin

What to Do With Low Search Volume Keywords in Google Ads

You add a keyword that looks perfect for your business.