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Matilde Mualim

Matilde Mualim

Content and Quality Specialist @ Optmyzr

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Matilde Mualim
GUIDE AMAZON ADS

Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)

Most advertisers set a target ACoS and have a clear idea of what “good” should look like on paper. That is, until performance starts to shift.

Matilde Mualim
GUIDE

How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control

Running campaigns across Google, Microsoft, Facebook, Amazon, LinkedIn, and other ad platforms feels less like marketing and more like managing a dozen open browser tabs.

Matilde Mualim
EXPERT SERIES PAID SEARCH

Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead

Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.