Matilde Mualim

Author

Matilde Mualim

Content and Quality Specialist

Optmyzr

Articles

Jun 16, 2022 Google Ads Shopping Ads

Shopping Campaign Priorities: How to Leverage Them to Improve Campaign Performance

Updated: June 16, 2022 Shopping campaigns have to be managed differently from Search and Display campaigns in order to …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Sep 11, 2019 PPC Automation

Thinking Outside the Box: Automate & Integrate Google Analytics Data

In a previous blog post, we walked you through how you could manage bids by weather using Optmyzr’s Rule Engine and its …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Sep 04, 2019 Optmyzr Bid Management

Do More with Optmyzr: Automate Tiered Bidding Management

“Stacked bidding” or “Tiered Bidding” is a strategy in which the same keyword is added in multiple match types to better …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Aug 23, 2019 Search Ads

How to Optimize Your Ad Text In Just a Few Steps

Optimizing your bids and budgets is most definitely an important part of successful account management, however, even …

Matilde Mualim

Content and Quality Specialist

Aug 12, 2019 PPC Automation

Thinking Outside the Box: Bid by Weather

You know that old saying “when it rains… apply bid changes”.

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Aug 06, 2019 Keywords & Queries

What does Google’s extension of Phrase Match and Broad Match Modifiers mean?

Watching this year’s Google Marketing Live event, one of the things that really intrigued me was Ben Gomes, Google’s SVP …

Matilde Mualim

Content and Quality Specialist

Jun 13, 2019 Search Ads

How to Get Started with RSAs for Your Google Ads Account

Responsive Search Ads (RSAs) were announced by Google Ads last year and are now available for all advertisers globally.

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Nov 02, 2018 Optmyzr

US Search Awards 2018: Optmyzr Named Best PPC Management Software Suite

We are humbled and honored to be bringing back home this year’s award for Best PPC Management Software Suite, granted by …

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Aug 07, 2018 Optmyzr PPC Strategy

Building Better PPC Workflows in Optmyzr

Optimizing your accounts with Optmyzr is pretty simple and straightforward.

Matilde Mualim (Optmyzr)

Content and Quality Specialist

Jun 25, 2018 PPC Strategy

Are your AdWords ads losing money on bad landing pages?

When it comes to functionality and performance of landing pages, some errors go beyond a non-working URL.

Matilde Mualim (Optmyzr)

Content and Quality Specialist