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Melissa Mackey

Melissa Mackey

Head of Paid Search @ Compound Growth Marketing

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About

Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

She helps companies find innovative ways to improve their ROI from paid search.

  • Top 50 Most Influential PPC Expert
  • Author for Search Engine Land and Search Engine Journal
  • Speaker at HeroConf and SMX Advanced
  • Google Ads Professional and Microsoft Ads Accredited Professional
  • Specialties: Search engine marketing; pay per click management and marketing

Articles

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Latest Articles

Author - Melissa Mackey
PAID SEARCH EXPERT SERIES DATA STUDIES

We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)

Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.

Author - Melissa Mackey
PAID SEARCH

SMX Munich 2026: PPC Conversations Worth Having


SMX Munich 2026 is one of those conferences where you walk in with a handful of questions and leave with a longer list of them. That’s not a complaint — it’s genuinely the point.

Author - Melissa Mackey
AMAZON ADS GUIDE

How to Scale Amazon Ads Without Hiring More People (Automation Playbook for Lean Teams)

If you’re managing a growing number of Amazon campaigns manually, you’ve probably started feeling the bandwidth crunch. There are: