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Melissa Mackey

Melissa Mackey

Head of Paid Search @ Compound Growth Marketing

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About

Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

She helps companies find innovative ways to improve their ROI from paid search.

  • Top 50 Most Influential PPC Expert
  • Author for Search Engine Land and Search Engine Journal
  • Speaker at HeroConf and SMX Advanced
  • Google Ads Professional and Microsoft Ads Accredited Professional
  • Specialties: Search engine marketing; pay per click management and marketing

Articles

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Latest Articles

Author - Melissa Mackey
AMAZON ADS GUIDE

Why Your Amazon ACoS Looks Fine—But Profit Is Still Declining (And How to Diagnose It)

Your ad spend has been climbing up for weeks, profit margin is getting tighter.

Author - Melissa Mackey
AMAZON ADS GUIDE

Why Amazon Spend Goes Off-Track Before You Notice (And How to Catch It Early)

You check your Amazon campaigns on one fine morning. At first glance, things look healthy. ACoS hasn’t moved much. Conversions are still coming in, and daily spend sits roughly where you expect it.

Author - Melissa Mackey
AMAZON ADS GUIDE

The Silent Budget Leak: Why Your Amazon Ads Budget Keeps Leaking (And How to Stop Non-Converting ASIN Spend Early)

Most Amazon accounts do not unravel overnight. At a glance, everything can look healthy. Impressions stay steady, clicks keep coming in, and campaigns spend more or less as planned.