
5 Keys to Successful B2B Paid Search Automation
Learn the 5 keys to successful B2B paid search automation.

Melissa Mackey
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Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.

PPC is becoming agentic—whether we like it or not.

If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.