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Melissa Mackey

Melissa Mackey

Head of Paid Search @ Compound Growth Marketing

Twitter Website

About

Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

She helps companies find innovative ways to improve their ROI from paid search.

  • Top 50 Most Influential PPC Expert
  • Author for Search Engine Land and Search Engine Journal
  • Speaker at HeroConf and SMX Advanced
  • Google Ads Professional and Microsoft Ads Accredited Professional
  • Specialties: Search engine marketing; pay per click management and marketing

Articles

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Latest Articles

Author - Melissa Mackey
AMAZON ADS STRATEGY

Managing 10+ Amazon Ads Accounts? Here's the System That Replaces Manual Checks

Managing one Amazon Ads account manually can be perfectly reasonable.

Author - Melissa Mackey
GUIDE

How to Get the Most Out of Your Optmyzr Free Trial: A Complete Guide

When you’re evaluating a new PPC platform, the trial period is your best chance to find out whether it actually solves the problems you’re paying someone — or spending hours yourself — to fix manually.

Author - Melissa Mackey
PAID SEARCH GUIDE

How to Use Optmyzr Sidekick: 38 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.