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Melissa Mackey

Melissa Mackey

Head of Paid Search @ Compound Growth Marketing

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About

Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

She helps companies find innovative ways to improve their ROI from paid search.

  • Top 50 Most Influential PPC Expert
  • Author for Search Engine Land and Search Engine Journal
  • Speaker at HeroConf and SMX Advanced
  • Google Ads Professional and Microsoft Ads Accredited Professional
  • Specialties: Search engine marketing; pay per click management and marketing

Articles

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Latest Articles

Author - Melissa Mackey
PAID SEARCH EXPERT SERIES

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.

Author - Melissa Mackey
PAID SEARCH STRATEGY

Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend

Running out of budget too early, leaving budget unspent, or realizing you’ve overspent at the end of the month—most PPC advertisers have dealt with at least one of these situations. Managing budgets isn’t just about setting daily limits. It’s about making sure your spend is going to the right campaigns, at the right time, without constantly checking dashboards or updating spreadsheets.

Author - Melissa Mackey
PAID SEARCH GUIDE

4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool

If you’re managing PPC budgets, you’re making decisions every day about where money should go. Should you give more budget to a campaign that’s performing well? Pull back on one that’s falling behind? Increase spend now, or wait a few more days?