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Melissa Mackey

Melissa Mackey

Head of Paid Search @ Compound Growth Marketing

About

Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

She helps companies find innovative ways to improve their ROI from paid search.

  • Top 50 Most Influential PPC Expert
  • Author for Search Engine Land and Search Engine Journal
  • Speaker at HeroConf and SMX Advanced
  • Google Ads Professional and Microsoft Ads Accredited Professional
  • Specialties: Search engine marketing; pay per click management and marketing

Articles

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Latest Articles

The Shopping Season Readiness Report: How to Prepare for BFCM in 2026 | Optmyzr

Author - Melissa Mackey

Why Manual Amazon PPC Monitoring Stops Working After You Scale (And What to Do Instead)

Five Amazon accounts is manageable. Open each one, scan ACoS and spend, close it, move on. Fifteen, maybe twenty minutes.

Author - Melissa Mackey

Where Amazon Quietly Wastes Your Budget (And How to Automate the Fix)

Most Amazon advertisers don’t ignore wasted spend. They just don’t see it until it’s already accumulated.