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Melissa Mackey

Melissa Mackey

Head of Paid Search @ Compound Growth Marketing

Twitter Website

About

Melissa Mackey is currently Head of Paid Search at Compound Growth Marketing. A PPC professional since 2002, Mackey specializes in B2B paid search, paid social, and PPC strategy.

She helps companies find innovative ways to improve their ROI from paid search.

  • Top 50 Most Influential PPC Expert
  • Author for Search Engine Land and Search Engine Journal
  • Speaker at HeroConf and SMX Advanced
  • Google Ads Professional and Microsoft Ads Accredited Professional
  • Specialties: Search engine marketing; pay per click management and marketing

Articles

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Latest Articles

Author - Melissa Mackey
STRATEGY PAID SEARCH

Optmyzr Sidekick: A PPC Agent Built for Your Workflow

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can end up spending too much time switching views, retracing steps, or searching for the right next action.

Author - Melissa Mackey
AMAZON ADS GUIDE

Managing Multiple Amazon Ads Accounts? Here’s How to Monitor Performance in One Place

I recently came across an article ranking must-track Amazon ads metrics. Conversions topped the list for agency clients (no surprise there).