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Morten Kristoffersen

Morten Kristoffersen

Senior PPC Specialist @ SavvyRevenue

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Morten Kristoffersen
AMAZON ADS STRATEGY

Where Amazon Quietly Wastes Your Budget (And How to Automate the Fix)

Most Amazon advertisers don’t ignore wasted spend. They just don’t see it until it’s already accumulated.

Morten Kristoffersen
PAID SEARCH STRATEGY

What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier

If you type in “what is a good ROAS for Google Ads” into a search bar, you’ll usually find a benchmark or rule of thumb. It can be a useful reference point, but it rarely tells you what a good ROAS looks like for your specific business.

Morten Kristoffersen
PAID SEARCH STRATEGY

Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.