
The 2025 Tariff Crisis: What It Means for Advertisers (And How to Survive It)
Tariffs are here. Here’s how advertisers can protect budgets and stay sharp in 2025 — with tips from real PPC experts.

Navah Hopkins (Optmyzr)
Tariffs are here. Here’s how advertisers can protect budgets and stay sharp in 2025 — with tips from real PPC experts.
Navah Hopkins (Optmyzr)
Optmyzr's experiment disproved Google's claim that PMax API placement exclusions don't work, revealing critical …
Navah Hopkins (Optmyzr)
A deep dive into Google’s PMax. Looking at 9199 accounts, Optmyzr highlights which tactics are popular and which have …
Navah Hopkins (Optmyzr)
Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.
Navah Hopkins (Optmyzr)
Great ad copy is critical to Google Ads success. But what works best in today’s PPC landscape? Here's what we found.
Navah Hopkins (Optmyzr)
Google says raising your OptiScore by 10 points will lift conversions by 15%. But does this work in the real world?
Navah Hopkins (Optmyzr)
Google is pausing low activity keywords with no conversions. Here's what the data says and what you should do.
Navah Hopkins (Optmyzr)
Learn how to audit PMax search terms report and how it benefits you.
Navah Hopkins (Optmyzr)
Learn how PMax fared, if Broad match is the way to go, and how rising CPCs impact metrics in this Optmyzr study.
Navah Hopkins (Optmyzr)
Learn how Google Ads and Microsoft Ads differ in terms of their rules of engagement.
Navah Hopkins (Optmyzr)
Discover the surprising truth about Broad Match, Exact Match and Smart Bidding strategies in our Google Ads study.
Navah Hopkins (Optmyzr)
Learn about location targeting, its importance, and how to apply it properly to your ad campaigns.
Navah Hopkins (Optmyzr)
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
In July 2024, Google hit pause on its plan to kill third-party cookies in Chrome.
One of the most important rules of selling on Amazon is not to run out of stock.
Amazon ads can be incredibly powerful, but not always predictable.