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Navah Hopkins

Navah Hopkins

Optmyzr Evangelist @ Optmyzr

About

Navah Hopkins is a former Optmyzr Evangelist. She’s currently the ads liaison at Microsoft Advertising.

A veteran of the digital marketing industry and “Top 25 PPC Expert”, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.

Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as at local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.

In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Articles

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Latest Articles

Author - Navah Hopkins

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.

Author - Navah Hopkins

Why Your Amazon Search Terms Keep Converting. But Never Become Keywords (And How to Fix It Automatically)

At some point every Amazon PPC manager has had the same internal monologue: