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Your Responsive Search Ads (RSAs) are your brand’s first impression on the search results page. It’s the moment when a potential customer decides whether to click, explore, or move on to someone else.
For advertisers, Q4 goes beyond the holiday chaos. It’s the most competitive season of the year.
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.”
