Author - Nicholas Woodward

Nicholas Woodward

Country Manager @ PACK & SEND

About

Nicholas Woodward is the Country Manager at PACK & SEND, a leading and respected brand in eCommerce, logistics, and freight delivery solutions.

With over 15 years of experience in the logistics, eCommerce, retail, and franchise industries. Nicholas has thought leadership and expertise across strategic planning, leadership, eCommerce, B2C logistics, and organizational performance & growth. Connect with Nicholas on LinkedIn.

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DATA STUDIES EXPERT SERIES

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.