
How to Use First-Party Data for PPC Campaigns

Nick Brown (accelerate)
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Are LinkedIn Ads worth it for B2B in 2025? It’s a fair question, and judging by some recent Reddit threads, it’s one a lot of advertisers are still wrestling with.

Performance drops in PPC don’t come with explanations.

We often see Shopping accounts with thousands of products where a small selection accounts for the vast majority of revenue.