PAID SOCIAL
GUIDE
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
Learn about top social media ad management tools including Optmyzr for Social & how they can help you optimize your ads.
Radhika Shenoy (Optmyzr)
Articles
PAID SOCIAL
How to Run High-Performing B2B Ad Campaigns on LinkedIn
AJ Wilcox shows you how to get top results for B2B brands on LinkedIn using creative, audience and targeting options.
Radhika Shenoy (Optmyzr)
KEYWORDS
GUIDE
Mastering Negative Keywords and Ad Targeting
Learn what negative keywords are and the strategies to effectively use them in your PPC campaigns.
Radhika Shenoy (Optmyzr)
GOOGLE ADS
SHOPPING ADS
Start Strong, Sell More: A Beginner’s Guide to Google Shopping Ads
Explore everything from the basics of Shopping Ads to tools that will allow you to maximize benefits from the ad format.
Radhika Shenoy (Optmyzr)
PPC 101
GOOGLE ADS
Use This 7-Step Checklist to Set Up Your First Google Ads Campaign
A PPC beginners guide for what to do before setting up a Google Ads campaign.
Radhika Shenoy (Optmyzr)
PPC 101
PPC Ad Formats: Search, Shopping, Display, Video & More for Google, Microsoft & Amazon Ads
Read what the different campaign types on each platform are, how and where they appear, and when to use them.
Radhika Shenoy (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: March 2022
Radhika Shenoy (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: February 2022
Radhika Shenoy (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: January 2022
Radhika Shenoy (Optmyzr)
PPC STRATEGY
OPTMYZR
Optmyzr 2021 Wrap
Radhika Shenoy (Optmyzr)
OPTMYZR
Dear WordStream Users, We’ve Got You Covered
Radhika Shenoy (Optmyzr)
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
STRATEGY
PAID SEARCH
Why Your Google Ads CPC Spiked Overnight (And How to Prevent It)
A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.
GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
“I’m running ads, adjusting bids… so why isn’t performance improving?