
Social Media Advertising Tools: A Comparison Guide of 6 Leading Platforms
Learn about top social media ad management tools including Optmyzr for Social & how they can help you optimize your ads.

Radhika Shenoy (Optmyzr)

Learn about top social media ad management tools including Optmyzr for Social & how they can help you optimize your ads.

Radhika Shenoy (Optmyzr)

A PPC beginners guide for what to do before setting up a Google Ads campaign.

Radhika Shenoy (Optmyzr)

AJ Wilcox shows you how to get top results for B2B brands on LinkedIn using creative, audience and targeting options.

Radhika Shenoy (Optmyzr)

Learn what negative keywords are and the strategies to effectively use them in your PPC campaigns.

Radhika Shenoy (Optmyzr)

Read what the different campaign types on each platform are, how and where they appear, and when to use them.

Radhika Shenoy (Optmyzr)


Radhika Shenoy (Optmyzr)


Radhika Shenoy (Optmyzr)


Radhika Shenoy (Optmyzr)
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AI touched basically every industry last year, and PPC was no exception. But for most teams, the real shift wasn’t “using AI,” it was keeping campaigns under control while automation did more of the work.

One of the most consistent friction points in PPC is the simple act of getting reliable data in one place. Numbers live across platforms, metrics don’t always match, and lining everything up takes more time than most people admit.

If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.