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Founder and CEO @ Marketplace Blueprint

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About

Robyn is the owner of both Best From The Nest and Marketplace Blueprint is an Amazon expert. Robyn has been selling for almost nine years and has been coaching sellers and brand owners for the last five years. She is also an author, speaker, and mother of two.

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Latest Articles

Author - Robyn Johnson
GUIDE AMAZON ADS

Why Your Amazon Campaigns Drift Off Target (And How to Enforce a Real Target ACoS Strategy)

Most advertisers set a target ACoS and have a clear idea of what “good” should look like on paper. That is, until performance starts to shift.

Author - Robyn Johnson
GUIDE

How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control

Running campaigns across Google, Microsoft, Facebook, Amazon, LinkedIn, and other ad platforms feels less like marketing and more like managing a dozen open browser tabs.

Author - Robyn Johnson
EXPERT SERIES PAID SEARCH

Why Experienced PPC Managers Are Abandoning Google Smart Bidding — And What They Use Instead

Google has been remarkably consistent with its message for the last several years: give us the data, set your targets, and let the algorithm handle the rest. For a lot of advertisers, that’s good advice. Our own research across 14,000+ accounts found that Smart Bidding, when properly fed with 50 or more conversions per month, tends to outperform both auto and manual bidding on the metrics that matter — ROAS and CPA.