Author - Robyn Johnson

Founder and CEO @ Marketplace Blueprint

About

Robyn is the owner of both Best From The Nest and Marketplace Blueprint is an Amazon expert. Robyn has been selling for almost nine years and has been coaching sellers and brand owners for the last five years. She is also an author, speaker, and mother of two.

Articles

GUIDE AMAZON ADS

Amazon Ads and Inventory: When to Hit Pause and Why

Avoid wasted spend by pausing Amazon Ads when inventory is low. Learn how to automate this with Optmyzr.

Robyn Johnson (Marketplace Blueprint)

June 26, 2025

AMAZON ADS EXPERT SERIES

Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth

Understand Amazon TACoS, and how to manage it for greater product visibility and less reliance on ads.

Robyn Johnson (Marketplace Blueprint)

November 11, 2024

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Latest Articles

DATA STUDIES EXPERT SERIES

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.