Author - Robyn Johnson

Founder and CEO @ Marketplace Blueprint

Website

About

Robyn is the owner of both Best From The Nest and Marketplace Blueprint is an Amazon expert. Robyn has been selling for almost nine years and has been coaching sellers and brand owners for the last five years. She is also an author, speaker, and mother of two.

Articles

Amazon Ads and Inventory: When to Hit Pause and Why

GUIDE AMAZON ADS

Amazon Ads and Inventory: When to Hit Pause and Why

Avoid wasted spend by pausing Amazon Ads when inventory is low. Learn how to automate this with Optmyzr.

Robyn Johnson

Robyn Johnson (Marketplace Blueprint)

June 26, 2025

Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth

AMAZON ADS EXPERT SERIES

Amazon TACoS 101: Reduce Ad Dependency and Sustain Growth

Understand Amazon TACoS, and how to manage it for greater product visibility and less reliance on ads.

Robyn Johnson

Robyn Johnson (Marketplace Blueprint)

November 11, 2024

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Latest Articles

REPORT DATA STUDIES

The State of Google Ads Q3 2026 Benchmark Report

Author - Robyn Johnson

PAID SEARCH GUIDE

What to Do With Low Search Volume Keywords in Google Ads

You add a keyword that looks perfect for your business.

Author - Robyn Johnson

PAID SEARCH GUIDE

2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before

Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.

REPORT DATA STUDIES

The State of Google Ads Q3 2026 Benchmark Report

Author - Robyn Johnson

PAID SEARCH GUIDE

What to Do With Low Search Volume Keywords in Google Ads

You add a keyword that looks perfect for your business.

Author - Robyn Johnson

PAID SEARCH GUIDE

2026 Black Friday Google Ads Checklist: What to Do 6 Weeks, 2 Weeks, and 48 Hours Before

Better shoppers do not guarantee better returns. Last year, across 1,528 Standard Shopping accounts we analyzed at Optmyzr, the four days from Black Friday through Cyber Monday brought the best traffic of the quarter, and ROAS still fell by more than a fifth.